【文章內(nèi)容簡介】 on its precursor, the Pressman tape recorder. An initial prototype of the Walkman was in fact made by replacing the recording circuit and speaker from the Pressman with a stereo amplifier.[5] Sony continues to use the Walkman brand name for most of their portable audio devices, after the Discman name for CD players was dropped in the late 1990s. Product life cycle impact on Sony’s pricing strategyProduct life cycle (PLC) means that the course of a product sales and profits over its life time. It involves five distinguished stages: product development。 introduction。 growth, maturity。 and decline. [10] Introduction stage After the market research or any other prepared on business introduction, New products are introduced to meet local (., national) needs, and new products are first exported to similar countries, countries with similar needs, preferences, and ines. If we also presume similar evolutionary patterns for all countries, then products are introduced in the most advanced nations.(For example, Sony developed MD to introduce in America, and finally get popular at large) [6] On August 31, 1982 in the evening, Japan each big media scramble to report trigger audio digital Player finally listed of the dream, the opening of the digital audio era message. Originally, the day/SONY, Philips, SONY, CBS with POLYGRAM four panies jointly held a CD the digital recording format of the conference, and decided to start from autumn sale in Japan. Is on October 1, SONY launched the first CD machine CDP 101. The price of 168000 yen, for the average consumer is difficult to accept. But as long as the thought of the inside of the technology and the development time, can make goods is indeed a miracle. In 1983, other pany39。s CD player listed one after another, a good sales situation. However, CDS market in the next year is stagnant state. Originally, when people buy CD system is based on the Hi Fi enthusiasts is given priority to, most people still prefer to have been integrated into the life of the LP. [5]Here are some units products of pricing in the beginning of Sony product life develop. the resources e from, YearsModel Price(yen)On November 10, 1984D5049,800On November 21, 1985D50MKII49,800On April 1, 1986D55T57,800 Growth stageA copy product is produced elsewhere and introduced in the home country (and elsewhere) to capture growth in the home market. This moves production to other countries, usually on the basis of cost of production. (., the Sony product overes the problem of high cost, and turns to the next stage of product life cycle.) The Period till the Maturity Stage is known as the Growth Period.On January 21, 1988, SONY sold D 150, the 49800 yen price isn39。t cheap, but as a part the thinnest thickness of mm is the first time to do the battery storehouse Discman internal model, this is a high price is absolutely not. Relative to the D 100, D 150 sound quality has had a downward trend, but it may still be a beautiful sound Discman, and thrust or large as usual.Is released on September 21, D 20 is Sony’s first populist Discman, price down to 27800 yen, the truth sounds not so good, maybe selling points in six hours of playing time.D Is 40 D 30 subsequent models, on sale on March 1, 1988, which has two kinds of white and black.This year, SONY and the creation of a strange, that is can play 8 cm CD Discman D 88 and D 82. It is important to note that the D 82 are due to play 8 cm CD bee CD Walkman ancestors. Maturity stageThe industry contracts and concentrates—the lowest cost producer wins here. (., the many clones of the PC are made almost entirely in lowest cost locations.)SONY Company, in 1989, in Discman technology unremitting efforts for a year, this year launched nearly 10 types of Discman, including classical model.On January 21, 1989, to 42800 yen on sale price of D 250 is the last one to a D 50 based on the design of Discman. As SONY mass production of mature model, from the appearance of the d233。j224。 vu (even the thinnest thickness is the same mm) can clearly see that is based on D 150, but the voice of D 250 D 150 and pared backwards, bottom turned cold many, intermediate frequency joined some deliberately beautification of dyeing. In other words, the voice of D 250 is a typical cold hard in Japan. I, of course, for the D 250 voice such evaluation is top Discman with contemporary and earlier period after paring the conclusion, if pared to present new CD Walkman, D 250 is undoubtedly the big win.With the release of the D 250 for a whole month later, SONY launched the price of 37800 yen for the D 90. This is the first in the history of SONY can achieve Discman special batteries and battery 5 gm model, is also the first to use the DBB (Dynamic Bass Boost) sound technology SONY Discman. Actually, D 90 is also the first paragraph of SONY headphones reduced to around 8 MW output power model, since D 90, with most big fever headphones SONY Discman gone, SONY Discman development towards a more functional, then launched almost every kind of machine is much more play sound control and so on. SaturationThis is a period of stability of product development. The sales of the product reach the peak and there is no further possibility to increase it. This stage is characterized by:Saturation of sales (at the early part of this stage sales remain stable then it starts falling). It continues until replacement enters in to the market. On May 10, 1992 launch of D 515 is a milestone in the history of the SONY Discman development, because it was the first to use the SONY later signature technology, ESP (Electronic Shock Protection), namely the technology of Electronic shockproof Discman. Because the technology is not mature, D 515 volume weight is larger (128 * * 147 mm, 128 g). During this stage the price is relatively maintained on approximately 32,800 yen. Decline stage Note that a par