businessreport商務(wù)英語寫作(編輯修改稿)
2025-04-30 23:06 本頁面
【文章內(nèi)容簡介】 tment store. We did research on the decreasing problem.1. 25% Decreasing pared with 2011After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until recently. Last year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a paring with this store’s profits from January to June in 2011 and 2013, there is the chart:MonthYearJan.Feb.Mar.Apr.May.Jun.Total201121%23%18%20%25%17%25%201317%19%14%16%20%13%2. Competition’s Average Profits in 2011amp。2013 After pared with our own store’s profits in 2011, one of our team did research on our petition’s average profits in 2011amp。2013. Here is the table (on next page): From the table, we can see that, when Harrods department store’s profits decreasing sharply in this two year, the petition has grown a lot。 it gives us a great petitive pressure at now and future. We need to do something to change the bad situation.3. Major Causes of the DecreasingFrom the research, we can see the major problems which caused the decreasing, and we summarized them as follows:? As we only focused on some highquality products, we can’t expand market share in other aspects, our market positioning is inflexible.? As economic globalization bees strong, our foreign market should develop more deep and widely.? Our strategy is good, but it didn’t pay attention to nowadays shopping fashion. Service concept was out of date.We must take concrete measures to solve all the problems.Part ThreeImpact on Harrods Department storeThe decreasing of the profits not only made damage to the economic interests of Harrods department store, it wills also jeopardizing the Harrods’ brand reputation and then when we need more funds to increase the profits will be very hard.1. More Funds Needed to Increasing ProfitsIndeed to increasing the department store’s profits, we should do a lot of research and work. To make a perfect solution, all the projects will spend a lot of money to get the most accurate answer. During the whole things, we will cooperate with many famous panies on investigation or doing business expanding. To make sure everything is moving on schedule and is within the budget, we will make an accurate expense, and expect to plete the project without exceeding the budget.2. Jeopardizing the Harrods’ Brand ReputationWith the result of our questionnaire, we can see that: among the 800 customers, 650 are employees and rests of them are teenagers and senior citizens. In the em
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