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【文章內容簡介】 : ~6 startups already funded, ~5 @ breakeven Investment 1: MicroSeed (“Incubator”) ? Structure – 13 founders – $25100K investment – Incubator environment: multiple peers, mentors/advisors ? Build Functional Prototype / “Minimum Viable Product” (MVP): – ConceptAlpha, ~36 months – Develop Minimal Critical Feature Set = Get to “It Works” – Instrument Basic Dashboard, Conversion Metrics – Test Cust. Adoption (101000 users) / Cust. Satisfaction (Scale: 110) – Connect with Advisors amp。 Mentors, Angels/VCs ? Demonstrate Concept, Reduce Product Risk, Test Functional Use ? Develop Metrics amp。 Filter for Followon Investment Investment 2: Seed (“Angel”) ? Structure – 25 person team – $100$1M investment – Syndicate of Angel Investors / Small VC Funds ? Improve Product, Expand Market, Test Revenue: – AlphaBeta, ~612 months – Customer Sat ≥ 6 = Get to “Doesn’t Suck” – Setup A/B Testing Framework, Optimize Conversion – Test Marketing Campaigns, Customer Acquisition Channels – Connect with Advisors, Investors, Key Hires ? Prove Solution/Benefit, Assess Market Size ? Test Channel Cost, Revenue Opportunity ? Determine Org Structure, Key Hires Investment 3: Series A (“Venture”) ? Structure – 510 person team – $1M$5M investment – VC Investors ? Scale Business, Get to Sustainability: – BetaProduction, 1218 months – Rigorous A/B Testing, Optimize Conversion – Customer Sat ≥ 8 = “It Rocks, I’ll Tell My Friends” – MktgPlan = Predictable Channels / Campaigns + Budget – Scalability amp。 Infrastructure, Customer Service amp。 Operations – Connect with Marketing / Distribution Partners ? Prove/Expand Market, Operationalize Business ? Future Milestones: Profitable/Sustainable, Exit Options Startup Metrics amp。 The Lean Startup Measure Stuff. Iterate. Rinse amp。 Repeat. The Startup Metrics Religion ? Progress ≠ Features (Less = More) ? Focus on User Experience (amp。 Distribution) ? Measure Conversion。 Compare 2+ Options ? Fast, Frequent Iteration (+ Feedback Loop) ? Keep it Simple amp。 Actionable Minimize TOTAL time t
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