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ded. Figure 3 shows a creativity model for product innovation. Incorporating every key attributes into creative design is the basis of enhancing creativity for product innovation.3 Creative thinking methods in creative design Creative thinking is the most important attribute of the creativity model. Efficiently bining creative thinking with knowledge and information can improve a designer’s creativity by a significant amount. There are two kinds of research approaches to creative thinking in creative design. One is based on cognitive psychology and another is “inventive problem solving” based on engineering technology evolution principles and formulae. The first approach based on cognitive psychology takes individuals as the research object, which focuses on thinking styles. This approach emphasises “thinking out of the box” and “breakthrough thinking”, such as Osborn’s Brainstorming [7] and de Bono’s lateral thinking [8]. They push individuals to think from different