【文章內(nèi)容簡(jiǎn)介】
en not specific to marketing terms and practices, the provided responses are not meant to be an allinclusive answer. Please allow for creative deviation where warranted. Before giving students examinations from the material contained in this Test Item File, the students should be encouraged to read and ask questions about the material in the textbook. They should also understand that a best answer will always be available to a question. Careful reading of the question to determine differences between potential answers would be prudent. In addition, students should be encouraged to read the opening vignettes, tables, and figures provided in each chapter of the textbook. The Difficulty ScaleThe instructor will notice the scale used at the end of each question. The scale is intended to aid the instructor in determining the d