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kotler_toc_im_marketingmanagement筆記(編輯修改稿)

2024-09-17 12:19 本頁面

　

【文章內(nèi)容簡介】 rkets 258Chapter 8: Identifying Market Segments and Targets 273Chapter 9: Creating Brand Equity 289Chapter 10: Crafting the Brand Positioning 312Chapter 11: Dealing with Competition 330Chapter 12: Setting Product Strategy 345Chapter 13: Designing and Managing Services 365Chapter 14: Deve

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【總結(jié)】CONTENTSIntroductionPART1:UNDERSTANDINGMARKETINGMANAGEMENTChapter1:DefiningMarketingforthe21stCentury 1 Chapter2:DevelopingMarketingStrategiesandPlans 31

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【總結(jié)】Chapter17:DesigningandManagingIntegratedMarketingCommunicationsChapter17:DesigningandManagingIntegratedMarketingCommunicationsGENERALCONCEPTQUESTIONSMultipleChoic

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【總結(jié)】Chapter19:ManagingPersonalCommunications:DirectMarketingandPersonalSellingChapter19:ManagingPersonalCommunications:DirectMarketingandPersonalSellingGENERALCONCEPTQUEST

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【總結(jié)】Chapter8:IdentifyingMarketSegmentsandTargetsChapter8:IdentifyingMarketSegmentsandTargetsGENERALCONCEPTQUESTIONSMultipleChoice1. Insteadofscatteringtheirmarketi

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【總結(jié)】Chapter10:CraftingtheBrandPositioningChapter10:CraftingtheBrandPositioningGENERALCONCEPTQUESTIONSMultipleChoice1.Aspartofthestrategicbrandmanagementprocess,

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【總結(jié)】Chapter18:ManagingMassCommunications:Advertising,SalesPromotions,Events,andPublicRelationsChapter18:ManagingMassCommunications:Advertising,SalesPromotions,Events,andPublic

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【總結(jié)】119Chapter5:CreatingCustomerValue,Satisfaction,andLoyaltyGENERALCONCEPTQUESTIONSMultipleChoice1.________areadeptatbuildingcustomerrelationships,not

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【總結(jié)】90Chapter4:ConductingMarketingResearchandForecastingDemandGENERALCONCEPTQUESTIONSMultipleChoice1.________isthesystematicdesign,collection,analysis,

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