【文章內容簡介】
in your life and find out a possible way of dealing with them. Daydreams cannot be predicted。 they move off in unexpected direction which may be creative and full of ideas. For many famous artists and scientists, daydreams were and are a main source of creative energy. About daydreams Opinions 1. _________ Features 2. _________ A. 3. _____: one way that the and unconscious states of mind have 5. ______ dialogues anize our lives cannot be predicted A. daydreams: 7. _________ and direct B. harmful: a 8. _______ of some mental illnesses learn from our 6. _________ move off in unexpected 9. ________ B. 10. _______ dreams: hard to understand 6 The family sphere(范圍 ) used to be defined by its isolation from the public realm. There was the public male realm(領域) of rational acplishment and cruel petition, and the private female and childrearing sphere of home, intuition(直覺) and emotion. The private realm was supposed to be isolated from the realities of adult life. For both better and worse, television and other electronic media tend to break down the difference between those two worlds. The membrane around the family sphere is much more permeable(可滲透的 ). TV takes public events and transforms them into dramas that are played out in the privacy of our living rooms, kitchens and bedrooms. Parents used to be the channel through which children learned about the outside world. They could decide what to tell their children and when to tell it to them. Since children learn to read in stages, books provide a kind of natural screening process, where adults can decide what to tell and not tell children of different reading abilities. Television destroyed the system that separated adult from child knowledge and separated information into yearbyyear slices for children of different ages. Instead, it presents the same information directly to children of all ages, without going through adult filters. So television presents a real challenge to adults. While a parent can read a newspaper without sharing it with children in the same room, television is accessible to everyone in that space. And unlike books, television doesn39。t allow us to flip(翻轉) through it and see what39。s ing up. We may think we39。re giving our children a lesson in science by having them watch the Challenger take off, and then suddenly they learn about death, disaster and adult mistakes. Books allow adults to discuss privately what to tell or not tell children. This also allows parents to keep adult material secret from children and keep their secret keeping secret. Take that same material and put it on The Today Show and you have 800,000 children hearing the very things the adults are trying to keep from them. Television takes our kids across the globe before parents give them permission to cross the street. More importantly, children gradually learn that adults are worried and anxious about being parents. Actually, television has also places families under a lot of stress. How Television Changes Childhood? Main parisons Contexts Distance between ___1__and the outside. Homes used to be isolated from the ___2___realm. Homes nowadays are __3__to the outside world. Media through which children can obtain information In the past, children might learn __4__about the outside world with the help of parents and ___5___. More information is got directly through TV and other electronic media, which breaks down the __6___ between adult world and the child world. _____7___ of the information children get Traditionally, kids could only knew what they should learn at their age, carefully___8___by their parents. Everything can possibly be known by children, including many aspects of _____ life. Effects on family education Parental instruction Families are now under greater stress than before. Adults are anxious about being parents and faced with new __10_____. 7 Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have bee the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the munication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for imageoriented customer behavior is probably that customers? lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from puter games and Hollywood movies, in which customers? preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and municate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ?need? for difference” ( Baudrillard). The typical example is Apple Computer?s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples monly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a neverending conversation held in the lan