【正文】 ng them watch the Challenger take off, and then suddenly they learn about death, disaster and adult mistakes. Books allow adults to discuss privately what to tell or not tell children. This also allows parents to keep adult material secret from children and keep their secret keeping secret. Take that same material and put it on The Today Show and you have 800,000 children hearing the very things the adults are trying to keep from them. Television takes our kids across the globe before parents give them permission to cross the street. More importantly, children gradually learn that adults are worried and anxious about being parents. Actually, television has also places families under a lot of stress. How Television Changes Childhood? Main parisons Contexts Distance between ___1__and the outside. Homes used to be isolated from the ___2___realm. Homes nowadays are __3__to the outside world. Media through which children can obtain information In the past, children might learn __4__about the outside world with the help of parents and ___5___. More information is got directly through TV and other electronic media, which breaks down the __6___ between adult world and the child world. _____7___ of the information children get Traditionally, kids could only knew what they should learn at their age, carefully___8___by their parents. Everything can possibly be known by children, including many aspects of _____ life. Effects on family education Parental instruction Families are now under greater stress than before. Adults are anxious about being parents and faced with new __10_____. 7 Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have bee the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the munication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for imageoriented customer behavior is probably that customers? lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from puter games and Hollywood movies, in which customers? preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and municate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ?need? for difference” ( Baudrillard). The typical example is Apple Computer?s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples monly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a neverending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of Product Main parisons Contexts Different aspects ____1____about by people when they are shopping. In the past, people think more about the __2__of the goods. People today are more easily ___3____by the ___4___ of product and the buying atmosphere. Different ____5__ to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be __6___and there should be more effective ___7____with customers. More details worth noticing The___8___ for imagecentered behaviour Influenced by puter games and Hollywood movies, people?s ___9____is virtualized. ___10_____are given to prove the importance of image Apple Computer?s IMAC/ Disney Fairyland/ Las Vegas 8 In many countries the standard of living enjoyed by their people has been increased rapidly in recent years. Sadly, not everyone in these countries is so fortunate and many people in rich countries are homeless. The reasons for homelessness are various, but poverty is undoubtedly one of the main causes. The homeless people may have bee jobless and then been unable to pay their rent and so no longer have a roof over their heads. Often, the fact that unemployed people get help from the government prevents this from happening, but not always. Some homeless people are mentally ill and have no one to look after them. Some are young people who, for one reason or another, have left home and have nowhere to live. Many of them have had a serious disagreement with their parents and have left home, choosing to go to a city and live on the streets. Sometimes they have taken such action because they have been unable to get on with a stepparent. Many homeless people get into the habit of begging to get enough money to stay alive, but many of the general public refuse to give anything to beggars. Often they are moved on by the police, being accused, whether rightly or wrongly, of forceful begging. There are many who disrespect homeless people. Some cynics(憤世嫉俗的人 ) declare that homeless people choose to live the life which they lead. But who would willingly choose to live in a shop doorway, under a bridge or in a cardboard