策略行銷工具箱ppt模板(編輯修改稿)
2025-02-02 12:09 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 efforts 焦慮和挫折 Anxiety amp。 Frustration 只有熱情別無(wú)他物 Hot air amp。 not much else 頭重腳輕 , 見(jiàn)光死 A fast start that fizzles and dies + + + + = + + + + = + + + + = + + + + = + + + + = 購(gòu)買者 Buyers 供應(yīng)商 Suppliers 新進(jìn)入市場(chǎng)的威脅 Treat of new entrants 購(gòu)買者的議價(jià)能力 Bargaining power of buyers 供應(yīng)商的 議價(jià)能力 Bargaining power of suppliers 替代品的威脅 Threat of substitute products or services 行業(yè)的競(jìng)爭(zhēng)者 Industry petitors 替代品 Substitutes 潛在的進(jìn)入者 Potential entrants 決定行業(yè)獲利的五大要素 現(xiàn)存競(jìng)爭(zhēng)者密集度Intensify of Rivalry O amp。 M Ref: TN/SM/STRMKTOL/rc Buyers Suppliers Treat of new entrants Bargaining power of buyers Bargaining power of suppliers Threat of substitutes Industry petitors Substitutes New entrants Intensify of Rivalry Entry Barriers Economics of scale Proprietary product differences Brand identity Switching costs Capital requirements Access to distribution Absolute cost advantages proprietary learning curve access to necessary inputs proprietary lowcost production design Government policy Expected retaliation Rivalry Determinants Industry growth Fixed (or storage) costs / value added Intermittent overcapacity Product differences Brand identity Switching costs Concentration and balance Informational plexity Diversity of petitors Corporate stakes Exit barriers Entry Barriers Differentiation of inputs Switching costs of suppliers and firms in the industry Presence of substitute inputs Supplier concentration Importance of volume to supplier Cost relative to total purchases in the industry Impact of inputs on cost or differentiation Threat of forward integraion relative to threat of backward integration by firms in the industry Bargain leverage Buyer concentration versus firm concentration Buyer volume Buyer sw
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1