策略行銷工具箱ppt模板-預覽頁
【正文】 hases in the industry Impact of inputs on cost or differentiation Threat of forward integraion relative to threat of backward integration by firms in the industry Bargain leverage Buyer concentration versus firm concentration Buyer volume Buyer switching costs relative to firm switching costs Buyer information Ability to backward integrate Substitute products Pullthrough Price sensitivity Price/total purchases Product differences Brand identity Impact on quality/ performance Buyer profits Decision makers’ incentives Determinants of Buyer Power O amp。t match today 競爭性的優(yōu)勢 Competitive Edge 競爭者無法追上我們，因為消費者的認知已被我們改變 Competitors can’t catch up because customers’ perceptions have been changed O amp。 M Ref: TN/SM/STRMKTOL/rc 17 九宮格 : Urgency / Impact Matrix Th Strategic Issues Matrix is a simple tool for a group use to agree priorities between a number of issues or action proposals. Before rating each item, make sure the owner of the item clarifies it to the group so there are no misunderstandings. The group are invited to call their ratings for both impact and urgency. The score for impact should always be called first then the score for urgency second. The facilitator should start with the marker on position. Remember that we are looking for an average of all the calls. Resist the temptation to be overly influenced by the last call or by the call of the most senior person present. Listen for the calls of the most senior person present. Listen for the calls of the quieter members of the group. When there are no more bids, mark the point and move on. When the group is polarised on an issue, mark the minority view as well as the majority view. And give the minority a chance to bring it up again as a back wall issue. 當一群人有很多個想法，需要尋求優(yōu)先順序時使用的工具 O amp
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