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r sincere hope to enter into business relations with you. ? Since we are interested in doing business with your pany, we would like to have some information about your products. Your catalog and the latest price list would be appreciated. ? We look forward to your favorable reply. ? Yours faithfully, 13 e Specimen Letter 2 ?Who wrote the letter? exporter or importer? ?Through what channel does the writer obtain the name and address of the receiver? Having obtained your name and address from Messrs. Andersonamp。 Co.,… 14 Sample Letter 2 ?What does the writer ask the receiver to do? We are interested in…and…your catalogue and quotations. ?What does the writer expect in the letter? …important business can materialize. We are looking forward to receiving your early reply. 15 Writing Steps of a Letter from Importer to Exporter ?Give the information source (where or from whom the writer obtains the receiver’s name and address) ?Express the intention of writing the letter (to establish business relations) ?Make a selfintroduction (the introduction to pany) ?State the products or information the writer is interested in ?Express the expectation of cooperation and early reply 16 Channels for Information of Potential Dealers ? Inter ? Trade Directory 公司名錄 ? Banks ? Commercial Counselor’s office 商務(wù)參贊處 ? Chambers of Commerce 商會 ? Advertisement ? Trade fairs and exhibitions ? Remendations by business partners or clients 17 Information Source ?To owe one’s name and address to… We owe your name and address to Messrs. Collins Co., through whom we have learnt that you are importers of table cloth