【文章內(nèi)容簡(jiǎn)介】 Silver Taobao Partner in Tmall Sports amp。 Outdoor Category Gold Taobao Partner in Tmall Food Category Joywell is operating outdoor brand TNF amp。 Nautica. We are silver Taobao Partiner in Tmall sport amp。 Outdoor category. In future, we are able to provide more cooperation oppertunities and better plan. Industry Analysis ?Emerce Overview ?Industry Data ?Brand Situation 20212021 China Emerce Trading Volume Trillion Trillion Trillion Trillion Trillion Data Sources： Iresearch According to iresearch released 20212021 China39。s emerce industry development report, the overall China’s emerce size is in rapid development period. From 2021 to 2021, the average growth rate is up to %. After 2021, the growth rate is expected to slow. The emerce market scale will reach to trillion yuan in 2021. 24% 33% 46% 16% 22% Trading Volume Growth Rate 20212021 Major Emerce platforms sales 2021 2021 2021 2021 2021 200 Billion 400 Billion 630 Billion 1 Trillion Trillion 4 Billion Billion 21 Billion 60 Billion 100 Billion Billion Billion Billion Billion 15 Billion 46 Million Billion Billion Billion Billion Data Sources： Baidu 2021 Chinese Emerce Market data The China emerce market trading volume reach to Trillion in 2021, and the growth rate is %. The China’s online shopping transactions reach to Trillion in 2021, and the growth rate is 42%. The China’s Emece mobile transactions reach to Billion in 2021, and the growth rate is %. Data Sources： Iresearch The China’s online shopping transactions reach to Trillion in 2021 Iresearch data show that in 2021 China39。s online shopping market transactions reached to trillion yuan, an increase of %, pared with 2021. According to the ministry of merce of the latest data, the 2021 online shopping transactions reached to % of the total retail sales of social consumer goods, an increased by % than last year. Data Sources： Iresearch The China’s Emece mobile transactions reach to Billion in 2021 The Mobile shopping bee one of the primary method for China’s online shoppers due to rapid development. Mainly due to the following reasons: (1) a slow growth rate of online shopping via PC and the mobile market gradually bee a new growth point of emerce. Most emerce giants start to focus on end users shopping habits and optimize the user experience in order to take more market share. (2) an improvement inter coverage for mobile phone and tablet PC users. Data Sources： Iresearch 20212021 Taobao Glasses Catagory Sales 2021 2021 2021 Sales Volume（ Pair) Transaction amount（ RMB） Sales Volume（ Pair) （ Transaction amount（ RMB）） Sales Volume（ Pair) Transaction amount（ RMB） Sun Glasses 3,300,315 412,388,635 5,673,223 939,825,430 11,928,853 2,690,801,287 Glasses accessories 1,080,924 16,677,504 1,602,862 15,758,761 1,996,391 20,363,267 Frames 1,705,986 73,378,001 3,051,056 181,318,359 4,201,035 433,694,976 Eyeglasses 781,709 53,788,676 1,730,796 130,576,012 2,815,174 239,444,868 Frame Glassess 406,879 8,379,475 155,839 5,643,881 95,472 7,081,606 Lenses 228,574 23,782,243 438,964 55,854,536 649,765 104,012,644 Contact Solution 302,303 11,397,335 564,636 22,938,856 782,778 34,929,341 Contact lenses / / 2,388,930 200,650,723 6,938,636 579,280,337 Data Sources： Tmall 20212021 Functional Glasses Sales 2021 2021 2021 Sales Volume（ Pair) Transaction amount（ RMB） Sales Volume（ Pair) Transaction amount（ RMB） Sales Volume（ Pair) Transaction amount（ RMB） Computer Glasses 493,056 39,043,509 942,305 90,911,618 1,198,281 132,752,825 3D Glasses 95,865 3,543,707 401,435 15,972,687 707,159 30,149,951 Reading Glasses 101,747 4,889,635 311,014 14,750,598 765,763 51,638,757 Glasses for drivers 13,740 1,465,219 21,319 2,912,003 21,733 3,485,851 Night vision goggles 10,813 1,119,549 24,899 4,280,681 90,444 19,245,108 swimming goggles 12,813 611,525 21,204 750,729 26,604 1,535,263 ski goggles 3,079 363,775 3,847 530,480 3,415 401,951 scuba diving goggles 1,225 82,772 1,213 60,153 267 70,025 Basketball glasses 68 8,005 3,560 407,017 1,580 187,685 Data Sources： Tmall The Differences between Frame glasses and Frames Frame Glasses： Glasses can not only refractive correction can also be beautiful. A pair of glasses are usually made of lens, lens ring, nasal, pile head, feet and other major parts. Main materials include metal, plastic or resin, natural materials, such as divided into full frame, half box and rimless glasses. Frames： an important part of the glasses, supporting glass lenses. A pair of frames are usually made of glass, nasal, pile head, feet and other major parts. Main materials include metal, plastic or resin and natural materials, etc. Divided into full frame, rimless, half box type, etc. 2021 Taobao Reebok Sales Sportswear/casual clothes Sports shoes Sales Volume（ Piece) Transaction amount（ RMB） Sales Volume（ Piece) Transaction amount（ RMB） January 1,524 344,934 6,868 2,581,280 February 1,490 337,017 6,286 2,373,481 March 3,487 698,947 9,454 3,196,684 April 1,874 296,215 6,007 1,833,406 May 3,097 562,696 6,629 2,407,404 June 1,579 254,758 5,148 1,966,473 July 923 129,759 4,413 1,935,457 August 948 189,503 4,718 2,146,419 September 1,610 395,027 6,828 2,717,188 October 1,255 441,540 5,235 2,132,705 November 1,385 468,075 8,706 4,201,718 December 1,285 467,685 6,557 3,592,461 Total 20,457 4,586,156 76,849 31,084,676 Data Sources： Tmall Essilor Taobao Index Search/Transcations Follows from figure： ① The first figure shows the whole year( ) taobao search index. the avg index is 700, during Chinese new year the search index reaches the lowest point. On Nov 11th, the search index reaches the highest point. ② The second figure shows the whole y