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ial PR activities are governed by various regulators – SFC – Government licences – Industry associations ? Financial institutes concern image, trust and confidence ? Financial PR activities are mostly services and product oriented IPO and IR ? IPO Communications – Communications to potential investors prior to a pany bees a listed pany ? IR munications – Communications to shareholders and potential investors for a listed pany Investor Relations ? Investor relations is a discipline of financial PR ? Investor relations is the munications between a listed pany with its shareholders and potential shareholders/investors ? Investor relations is a statutory requirement in some stock markets ? Investor relations is a matter of transparency ? Investor relations is the knowledge of who are your shareholders and why they stay as your shareholders ? Effective investor relations creates shareholder value What is Investor Relations ? Investor relations is a strategic management responsibility that integrates finance, munication, marketing and securities law pliance to enable the most effective twoway munication between a pany, the financial munity and other constituencies, which ultimately contributes to a pany’s securities achieving fair valuation. (Adopted by the NIRI Board of Di