【文章內(nèi)容簡介】
oped “ Though the material products are quite rich now, the cultural consumption both in rural and urban areas in China still lags behind.”Professor Zheng Fengtian remarked over the status quo of cultural consumption in China. A survey conducted by cultural Industry Research Institute of Communications University of China indicated that at Present the cultural consumption structure and cultural products are both not rich, mainly concentrated in the field such as watehingTV and VCD or DVD,reading newspapers,surfing the inter, listening to the radio and playing cards activities have much limit in consumption range and environment and the consumption level is low. Besides, there is big difference between the urban and rural residents’ cultural entertainment activities of the urban residents are paratively rich while the rural residents180。 activities are mainly confined to watehing TV and reading newspapers or light fictions etc. LiuYuzhu, Director of Department of Culture Market of Ministry of Culture remarked,”pared with the countries at the same level of economic development, the public cultural consumption potential is far away from being fully developed in cina.”He in Particular explained why the rural residents cultural consumption caPaeity is low, mentioning the following reasons: cultural products supply for most rural areas being in parative single form, shortage of funds for cultural development, facilities fatigue, operation problems