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chose“ RMB50,and only % chose “RMB80”.The number suggested that a very few could accept seeing a movie in cinema with Price higher than RMB case is the same with the similar question. Concerning a loved book or a theatrieal performance, most people chose the lower Price. When asked about the expectation for the cultural industry development in the future,% wished lower Price for cinema,theater and books. Cultural consumption Potential far from being fully developed “ Though the material products are quite rich now, the cultural consumption both in rural and urban areas in China still lags behind.”Professor Zheng Fengtian remarked over the status quo of cultural consumption in China. A survey conducted by cultural Industry Research Institute of Communications University of China indicated that at Present the cultural consumption structure and cultural products are both not rich, mainly concentrated in the field such as watehingTV and VCD or DVD,reading newspapers,surfing the inter, listening to the radio and playing cards activities have much limit in consumption range and environment and the consumption level is low. Besides, there is big difference between the urban and rural residents’ cultural entertainment activities of the urban residents are paratively rich while the rural residents180。 最喜歡的文化消費 看電視和上網(wǎng) 針對 這個問題: “上述 文化消費 方式 ,你喜歡哪一種? ”%的市民選擇了 “watchingTV”,位居 選項中的 ; “沖浪互聯(lián)網(wǎng) ”的支持率 %,位列 ; 47 %的受訪者贊成 “讀書雜志 ”,而 “看電影,和 ”旅游 “都分別得