外文文獻(xiàn)翻譯--論安卓智能手機(jī)的采用和為手機(jī)互聯(lián)網(wǎng)付費(fèi)的意圖(編輯修改稿)
2025-06-26 12:05 本頁面
【文章內(nèi)容簡(jiǎn)介】 services as a way to increase revenues. While Android mobile devices account for over half of the market for smartphones, Android users only accounted for a 16 percent share of the mobile inter market in 2020. Thus, tele service providers have a strong interest in exploring ways to increase user intention to use mobile inter through Android devices. Recently, several studies have explored motivation for adopting smartphones and mobile inter from a variety of perspectives, such as technology acceptance model (TAM), aesthetic design, and perceived value. However, few of these studies have specifically investigated Android smartphones in mobile inter context, which are relatively new to the market. Android is an open source system which allows manufacturers to customize their devices, including hardware and software . Consequently, one of our research purposes is to investigate the influence of hardware and softwarerelated factors on adoption intention. Moreover, perceived value is the main determinant of payment intention . Mobile inter services feature a range of value added services, such online music and mobile shopping. Many publishers also are collaborating with telemunication panies to provide online ebook services for mobile devices, and people are increasingly using Android devices to read books online. For example, university students were found to be willing to adopt mobile library services through mobile devices. Nevertheless, personal differences (. age, gender, and educational level) may influence adoption and usage patterns of various information technologies. 2. Conceptual framework and hypothesis development Figure 1 presents this study39。s research model, developed based on the theory of reasoned action (TRA).The intention to perform a particular behavior is mainly determined by a personal factor (. an individual39。s attitude) and a social factor (. a subjective norm). TRA has been used as the basis of several information system (IS) acceptance models, including web site usage and ebanking. TRA is a general model, which does not specify beliefs about a particular behavior. Hence, researchers need to consider other salient beliefs when adapting TRA to explain different adoption behaviors. From its initial release, Android has been constantly improved either in terms of features or supported hardware, and has been extended to an expanding range of devices. Android39。s open and customizable architecture allows manufacturers of Android devices to develop their hardware and software specifications with features designed to appeal to users and achieve market advantage. Hence, the research model in the study considers hardware, software, and design aesthetics as the main determinants of attitude. The customizable nature of Android allows manufacturers of Android devices to develop functions and interfaces to satisfy the needs of their customers, primarily to offer differentiation through content and interface convenience. Android39。s infrastructure provides support for additional hardware, such as accelerated 3D graphics, dedicated gaming controls, USB flash drives, and USB hard disks. This infrastructure is an important hardware factor for user attitudes toward Android devices. Furthermore, previous studies have indicated user emotional reaction and product preferences are influenced by the product39。s aesthetic design. Thus, the mod
畢業(yè)設(shè)計(jì)相關(guān)推薦
鄂ICP備17016276號(hào)-1