外文翻譯--公關(guān)的威力——新傳媒時(shí)代高回報(bào)率營銷傳播指南-其他專業(yè)(編輯修改稿)
2025-02-24 09:56 本頁面
【文章內(nèi)容簡介】 a relations, public relations to attract longdistance consumers, but not with the ad parable. More importantly, the analysis showed that public relations often bee boosters of other forms of marketing activities: When the AT amp。 T, have a positive, positive, and higher visibility of news, its advertising activities are more successful, its outbound telemarketing more fruitful, Inbound telemarketing is more effective. This discovery changed the marketing officer of AT amp。 T Inc. and the public relations staff, enabling them with planning and measures the effectiveness of marketing activities. Before in recent years (in pany mergers and acquisitions by SBC formation of the new AT amp。 T), the leadership of AT amp。 T as one of the world39。s top panies has declined. Examples provide us with two important experience: First, public relations is an extremely underestimated resource, not only did not truly play their own role, and it does not add value 華中農(nóng)業(yè)大學(xué)楚天學(xué)院本科畢業(yè)論文外文翻譯 for other forms of marketing media。 public relations, when faced with all types of opportunities, positive public relations personnel did not able to overe the difficulties they face such as lack of regulation brought about by the harmful effects of a flawed business strategy, and fierce even can be said is tragic the petition. Of course, just as many pioneers to learn from their own history summary, like the AT amp。 T accurately measure the interaction and its impact on the public relations in the marketing mix and other factors, in this regard, it is the first person. The results of AT amp。 T work is that, if the a pany39。s meaningful business results in the measure of this achievement, would not say the contribution of public relations is too flexible, dispensable. Public Relations is a unique bination of marketing and media. My goal is to tell you how to play a central role in the process of panies and brands to create a meaningful business results through marketing and media, public relations. In this chapter, I propose a change in the seven factors, they have changed the overall pattern of media panies and marketing. These factors laid the foundation for special public relations chief position: ● changes in the media business ● The decline of the traditional mass marketing ● Changing media consumption habits ● channels of information, richness and speed of ● Decline of brand loyalty ● on the big panies do not trust gradually increased ● Rising can be recognized These factors create new opportunities for public relations. Public Relations is a fastchanging pattern, which is marketing and the media must be exposure to the environment. Shift in the media business The history of the entire marketing and media, paid or free, or traditional media in the transmission of information plays a central role. Whether it is the newspaper of the 18th century, 19th century magazine, or radio or television of the 20th century or the 21st century Inter media and marketing are closely related,
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