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r managers do to make their anizations more innovative? In the following pages, we will try to answer those questions as we discuss the factors behind innovation. How are creativity and innovation related? In general usage, creativity means the ability to bine ideas in a unique way or make unusual associations between ideas. An anization that stimulates creativity develops novel approaches to things or unique solutions to problems. Innovation is the process of taking a creative idea and turning it into a useful product , service, or method of operation. Custom foot, the innovative anization is characteried by the ability to channel its creative juices into useful outes. When managers talk about changing an anization to make it more creative, they usually mean that they want to stimulate innovation. The 3M Company is aptly described as innovative because it has taken novel ideas and turned them into profitable products such as cellophane tape, Scotchgard protective coatings, PostIt notepads, and diapers with elastic waistbands. So, too, is the highly successful microchip manufacturers in miniaturization, and the success of its Pentium Ⅱ and Ⅲ chips gives the pany a 75 percent share of the microprocessor market for IBMpatible PCs. Whit $5 billion a year in sales, Intel’s mitment to staying ahead of the petition by introducing a stream of new and more powerful products is supported by introducing a stream of new and more powerful products is supported by annual expenditures of $ billion for its plant and equipment and $800 million for research and development. How can a manager foster innovation? Three sets of variables have been found to stimulate innovation. They pertain to the anization’s s