有關(guān)推廣方案匯編8篇(編輯修改稿)
2025-04-12 23:34 本頁面
【文章內(nèi)容簡介】 ......................................................................................... 5 ?。?）行業(yè)現(xiàn)狀....................................................................................................... 5 ?。?）我國茶葉主要產(chǎn)地....................................................................................... 6 ?。?）我國知名茶葉品牌....................................................................................... 6 ?。ㄋ模┢髽I(yè)資源分析 ................................................................................................... 6 ?。ㄎ澹┊a(chǎn)品分析............................................................................................................ 7 1．白茶的口感....................................................................................................... 7 2．白茶的保健功能............................................................................................... 7 ?。?......................................................................... 8 4．產(chǎn)品價(jià)格........................................................................................................... 9 ?。┠繕?biāo)顧客分析 ................................................................................................... 9 目標(biāo)顧客：........................................................................................................... 10 目標(biāo)顧客特征：................................................................................................... 10 購買動機(jī)：........................................................................................................... 11 目標(biāo)客戶獲取信息的渠道：............................................................................... 11 ?。ㄆ撸㏒WOT分析..................................................................................................... 11 優(yōu)勢....................................................................................................................... 11 弱勢....................................................................................................................... 12 機(jī)會....................................................................................................................... 12 威脅....................................................................................................................... 12 ?。ò耍┩茝V策略.......................................................................................................... 13 推廣目標(biāo)............................................................................................................... 13
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