【文章內(nèi)容簡(jiǎn)介】 nly sensory (感官的) retail that panies use. Sounds and smells can also influence consumers39。 purchasing decisions. Nobel Prizewinning research shows that our sense of smell has great power to cause an emotional response. A study published earlier this year pared purchasing in a French flower shop when the smell of lavender (薰衣草) was given off and when it wasn39。t. It found that the smell increased the number of consumers39。 purchasing items and the amount of their purchases. An earlier study using Nike shoes found that consumers desired the shoes more, and were willing to pay more, when the room had a mixed smell of flowers. Realizing the subconscious impact of smell, many stores apply artificial scents (氣味) through their heating and airconditioning vents (通風(fēng)口) or place scent machines above their doors. For instance, a coconut scent might make that bikini more appealing as you long for a vacation. Ever felt frenzied due to a store39。s fastpaced music? Or calmed by a piece of light music? A retailer39。s choice of music can have a big impact on consumers39。 moods. One study found that when subjected to loud music, consumers will spend less time in a store. But interestingly, the researchers did not find a difference in sales or customers39。 satisfaction. Another interesting finding from a recent study was that customers actually shop longer when exposed to unfamiliar music. Just as department stores use different scents in certain departments, many use different music in some areas to appeal to varying consumers. Well, you could always leave the store and take a break, but the food court probably isn39。t your best choices as brands like Cinnabon and Panera Bread also use scents as part of their customers39。 experience. Online retailers (零售商) use a variety of other strategies to get your business, but you can always neglect those and enjoy the familiar scents of home.（1）The passage is mainly about ________. A.consumers39。 favorite sounds and smells while shoppingB.shopping malls39。 strategies for satisfying consumersC.some special services from super shopping mallsD.two factors affecting consumers39。 shopping decisions（2）What can be inferred from Paragraph 2? A.Decorating stores with flowers bees a fashion.B.Shops with special smells can attract more consumers.C.Smells can actually help businessmen gain more profits.D.The products with a kind of special smell are more popular.（3）How does music have an effect on consumers? A.It controls consumers39。 desire for shopping.B.It influences how long consumers stay in a shop.C.It gives consumers the satisfaction of enjoying shopping.D.Whether consumers are willing to buy things depends on it.（4）Which of the following can replace the underlined word “frenzied” in Paragraph 3? A.Satisfied.B.Depressed.C.Surprised.D.Excited.（5）What does the writer try to express in the last paragraph? A.Online shopping is being more and more popular nowadays.B.People should spend more time at home with family members.C.People can choose to get rid of salesmen39。s promotion strategies.D.Smells and sounds are important for consumers39。 shopping experience.【答案】 （1）D（2）C（3）B（4）D（5）C 【解析】【分析】本文為說明文。這篇文章主要介紹了影響消費(fèi)者購(gòu)物決定的兩個(gè)因素。 （1）主旨大意題。根據(jù)第一段中的Sounds and smells can also influence consumers39。 purchasing decisions.（聲音和氣味也會(huì)影響消費(fèi)者的購(gòu)買決定）及下文對(duì)這兩個(gè)因素的介紹可知，本文主要介紹了影響消費(fèi)者購(gòu)物決定的兩個(gè)因素。故答案選D。 （2）推理判斷題。根據(jù)第二段中的It found that the smell increased the number of consumers39。 purchasing items and the amount of their purchases.（研究發(fā)現(xiàn)，這種氣味增加了消費(fèi)者購(gòu)買物品的數(shù)量和購(gòu)買量）可推知，氣味實(shí)際上可以幫助商人獲得更多的利潤(rùn)。故答案選C。 （3）細(xì)節(jié)理解題。根據(jù)第三段中的One study found that when subjected to loud music, consumers will spend less time in a store…Another interesting finding from a recent study was that customers actually shop longer when exposed to unfamiliar music.（研究發(fā)現(xiàn)，當(dāng)音樂音量過大時(shí)，消費(fèi)者在商店里的時(shí)間會(huì)減少……最近一項(xiàng)研究的另一個(gè)有趣發(fā)現(xiàn)是，當(dāng)顧客接觸到不熟悉的音樂時(shí)，他們的購(gòu)物時(shí)間實(shí)際上更長(zhǎng)）可知，音樂會(huì)影響消費(fèi)者在商店里停留的時(shí)間。故答案選B。 （4）詞義猜測(cè)題。A. Satisfied滿意的；B. Depressed沮喪的；C. Surprised吃驚的；D. Excited興奮的。根據(jù)第三段中的Or calmed by a piece of light music?（還是聽著輕音樂平靜下來?）可知，劃線詞所在句意為“有沒有因?yàn)樯痰昀锟旃?jié)奏的音樂而感到瘋狂?”，由此推知，劃線詞意為“瘋狂的”，瘋狂是一種興奮的狀態(tài)。故答案選D。 （5）推理判斷題。根據(jù)最后一段中的Online retailers (零售商) use a variety of other strategies to get your business, but you can always neglect those and enjoy the familiar scents of home.（網(wǎng)上零售商使用各種各樣的策略來獲得你的生意，但你可以忽略這些，享受熟悉的家的味道）可知，作者想要告訴人們，我們可以選擇擺脫銷售員的促銷策略。故答案選C。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解，推理判斷，詞義猜測(cè)和主旨大意四個(gè)題型的考查，是一篇說明類閱讀，要求考生先從問題中抓住關(guān)鍵性詞語（題眼），然后以此為線索，運(yùn)用略讀及查讀的技巧快速在文章中尋找與此問題相關(guān)的：段落、語句，仔細(xì)品味，同時(shí)根據(jù)上下文進(jìn)行分析，推理，概括和歸納，從而選出正確答案。5．閱讀理解 On a college camping trip, curiosity about waves and sand caused Rob Thieler to study shorelines around the world. Thirty years later and now a . Geological Survey research geologist, Thieler, is bining science and smartphone technology to help study an endangered bird, the Atlantic Coast piping plover. The piping plover is a shorebird that breeds（繁殖）along the Atlantic Coast, the Great Lakesand the Great Plains. Rising sea levels associated with climate change, as well as increased development in their beach habitats（棲息地）, threaten the species（物種）. To help track changes in piping plover habitats, Thieler developed a free app called iPlover in 2012. This is a marked change from the typical way scientists collect data, which involves gathering information using specialized equipment or writing in notebooks and then putting into spreadsheets. Since releasing iPlover, scientists have gathered data across 1500 km of breeding range. Thatequals about a third of the distance across the ., which is a large area to cover for only two thousand breeding pairs of piping plovers on the east coast. Instead of having to travel and spend days at each site, a number of cooperators in the field use the app to collect and send data, allowing scientists to gather data more efficiently. It also allows them to collect data at the same time during each breeding season, providing a better picture of changes that happen over longer periods of