【文章內容簡介】 交網(wǎng)絡的成員正在明白他們可以劫持媒體，對最初創(chuàng)建它們的企業(yè)施加壓力。由此可知，當口碑媒體被某些人所劫持，轉化為劫持媒體的時候，就會影響企業(yè)，從而對企業(yè)營銷產生不利的影響。故選B。 （3）考查推理判斷。根據(jù)倒數(shù)第二段對于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費者會試圖說服他人抵制產品，從而使目標公司的聲譽面臨風險。在這種情況下，公司的反應可能不夠迅速或周到，那么公司就會變得很困難。而下文以Toyota Motor（該公司在今年早些時候的召回危機中采取了相對迅速和精心策劃的社交媒體應對行動，包括在Twitter和Facebook等網(wǎng)站上直接與消費者互動，從而減輕了部分損失）為例，則展示了當發(fā)生“劫持媒體”這種情況時，如果應對迅速得當，那么就可以減輕損失。因此，Toyota Motor是一個有效應對被綁架媒體的例子。故選A。 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準確掌握細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。4．閱讀理解 One of my favorite hobbies is exchanging oldfashioned, paperwithastamponit postcards with random strangers around the world. The Postcrossing Project was created by Paulo Magalhaes in 2005. He liked getting mails—especially postcards. He thought others did, too—but how could he connect with them? That39。s when he came up with the idea of an online platform (): There, postcard lovers like me can sign up to send a postcard to someone who has registered online, and receive a postcard in return. Along with a randomly selected address, participants get a unique code to put on the postcard. When the postcard arrives, the recipient registers that code with the site, which then causes the sender39。s address to be given to another postcrosser in turn. In practice, this means that for nearly every postcard I send (a few get lost in the mail) I get one back. And since I never know who will send me a card or where in the world they live, every trip to the mailbox holds the potential for a wonderful surprise. Privacyconscious Americans might worry about sharing their address with strangers overseas. But postcrossers are friendly, polite, respectful folks—in more than 450 cards exchanged, I39。ve yet to have a bad experience. On days when the international news is depressing, postcrossing is my fort. There39。s nothing like getting a card from a child in China just learning to write in English, or a grandmother in Belarus describing her most recent gardening success to remind me that we truly are members of one global family, far more similar than we are different. It seems like such a small thing to send out a postcard. But as travel and munication technology continue to shrink the world, it39。s important to remember that it isn39。t just for diplomats and politicians to represent our country anymore. All of us have the power—and perhaps the responsibility—to be ambassadors, to show the best of your country to the world. And it39。s good to know that what you need to acplish this is not necessarily plicated or expensive. It can be as simple as a postcard.（1）Why did Paulo set up ? A.To discuss personal hobbies with strangers.B.To exchange postcards with others in the worldC.To collect different postcards from other countries.D.To provide a platform for munication online.（2）According to the passage, postcrossers __________. A.don39。t know who will send them postcardsB.are sure to get a postcard back immediatelyC.often choose a receiver39。s address carefullyD.register every postcard they receive online（3）What did the writer learn from postcrossing? A.The international news is usually depressing.B.Americans are more conscious about privacy.C.Postcrossers sometimes describe their bad experience.D.The whole world is actually a big family.（4）What does the underlined word this refer to? A.Choosing a diplomat to represent a country.B.Having the responsibility to be an ambassador.C.Showing the best of your country.D.Shrinking the world with munication technology.【答案】 （1）B（2）A（3）D（4）C 【解析】【分析】本文是一篇應用文，一個可以讓世界各地的陌生人交換老式的、帶有郵票的明信片的網(wǎng)站，由Paulo Magalhaes 在2005年創(chuàng)立。文章說明了在這個網(wǎng)站和他人交換明信片的方式，以及作者認為這是一種能夠向世界展示自己國家最好的一面的方式，而且它并不復雜也不昂貴。 （1）考查細節(jié)理解。根據(jù)第二段中的“That39。s when he came up with the idea of an online platform (): There, postcard lovers like me can sign up to send a postcard to someone who has registered online, and receive a postcard in return.”就在那時，他想到了一個在線平臺():在那里，像我這樣的明信片愛好者可以注冊，向網(wǎng)上注冊的用戶發(fā)送明信片，并收到明信片作為回報。故選B。 （2）考查細節(jié)理解。根據(jù)第三段中的“And since I never know who will send me a card or where in the world they live, every trip to the mailbox holds the potential for a wonderful surprise.”因為我不知道誰會給我寄賀卡，也不知道他們住在世界的什么地方，所以每次去郵箱都有可能帶來驚喜?？芍猵ostcrosser并不知道誰會給他們寄明信片。故選A。 （3）考查細節(jié)理解。根據(jù)倒數(shù)第三段中的“There39。s nothing like getting a card from a child in China just learning to write in English, or a grandmother in Belarus describing her most recent gardening success to remind me that we truly are members of one global family, far more similar than we are different.”在中國，沒有什么比收到孩子們寄來的賀卡更能提醒我，我們是同一個全球大家庭的一員，相似之處遠遠多于不同之處。）可知作者從postcrossing中認識整個世界實際上是一個大家庭。故選D。 （4）考查代詞指代。根據(jù)倒數(shù)第二段中的“All of us have the power—and perhaps the responsibility—to be ambassadors, to show the best of your country to the world.”我們所有人都有能力——或許也有責任——成為大使，向世界展示你們國家最好的一面?？芍蚴澜缯故咀约簢易詈玫囊幻?，你需要做的并不復雜也不昂貴。故this指代“展示你國家最好的一面。”故選C。 【點評】本題考點涉及細節(jié)理解和代詞指代兩個題型的考查，是一篇介紹類閱讀，考生需要準確掌握細節(jié)信息，根據(jù)上下文進行推理，歸納，從而選出正確答案。5．閱讀理解 We have many trips for you to explore the world your way. Our travel ideas are as diverse as the world itself and are designed to let you experience it. Please start with the following four trips.Athens and Crete Explorer Visit Greek39。s famous capital, Athens, and its largest island, Crete, on this Greece vacation. In Athens, tour the iconic Acropolis and head to nearby Delphi to see the home of the ancient Oracle, before flying to the island of Crete where you can explore its capital, Heraklion, and enjoy its worldfamous diet of seafood and cheese.Duration: 8 Days Prices From: US$ 892Trip Type: Romance amp。 Honeymoon, Tailormade Travel IdeasLondon for Families Designed to thrill people of all ages, this family London vacation explores the sights, history and magic of this great city. Visit the world of Harry Potter, the original Madame Tussaud39。s Wax Museum, and take the Original London Sightseeing Tour.Duration: 9 Days Prices From: US$ 634 Trip Type: F