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ake more people know the products widely. It has been accepted widely by various industries and business owners at present because the celebrity effect can help the brand of their own get popularity quickly. But is there any malpractice of this phenomenon, now I will put my idea show that celebrities as the products spokesmen have its risks.On one hand, in a wide range of Celebrities Spokesmen, all kinds of the public attention and news bring much instability to the enterprise. It makes enterprise operations wear intangible risks in endlessly, because the development of star is filled of unpredictability. When their fame has decreased by gossip, the enterprise product sales will be affected.On the other hand, some of the Celebrities do not know the product information of its safety, authorization and legal recognition etc. it leads to make the consumers who trust the Celebrities pay for the product blindly.In conclusion, If star selection could pay more atte