【文章內(nèi)容簡介】 0。 This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong39。s opinions. Whereas previously a pany would look for a celebrity to match its image, wanghong and their admirers are shaping goods. Another challenge es directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own emerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese marketresearch firm (the rest came mostly from liveshow tips and adverts). Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky39。s Fantasy, she have full control of the quality. She also gains a new ine. For the time being only 35% of wanghong follow Becky Fang39。s example, iiMedia Research estimates. But it expects the model to bee an industry in its own right, including entertainment and emerce, and driven by online data.（1）Why can wanghong use their popularity to make money? A.Because they are Internet stars.B.Because they use social media.C.Because their opinions influence fans.D.Because they can shake the emerce industry.（2）What is the characteristic of the products supported by wanghong? A.It is fansbased.B.It is socialmediabased.C.It is designshared.D.It is youthtargeted.（3）What are the challenges for retailers? A.Online support and advice.B.Increasing sales of goods online.C.Quick responses to the market changes.D.Wanghong39。s opinions and emerce stores.（4）Why do some wanghong create their own brands? A.Because they want to attract more fans.B.Because they want to share with their followers.C.Because they want to set up a new industry model.D.Because the brands they speak for can39。t satisfy their fans.【答案】（1）C（2）A（3）D（4）D 【解析】【分析】本文是一篇新聞報道，介紹了網(wǎng)紅正在利用自身的人氣幫助一些品牌銷售，在這個過程中撼動中國的電子商務行業(yè)。(1)考查細節(jié)理解。根據(jù)第一段中的“Both are wanghong, literally ‘redhot on the web’. Every day millions of Chinese search social media for wanghong posts or tune in to livestreams for wanghong39。s opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity”可知，網(wǎng)紅會利用自己的人氣賺錢，那是因為他們的觀點影響著粉絲。故選C。(2)考查推理判斷。根據(jù)第二段中的“The length of a dress might be decided by a survey of a wanghong39。s fans。 its launch date might be based on the number of hits, shares or ments it collects, some of which can cause lastminute design changes.”可知，網(wǎng)紅所支持的產(chǎn)品的特點是以粉絲為基礎的。故選A。(3)考查細節(jié)理解。根據(jù)第三段中的“This poses a new challenge for retailers (零售商), whose supply chains must respond ever more quickly to wanghong39。s opinions.”和第四段中的“Another challenge es directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own emerce stores.”可知，網(wǎng)紅的觀點和他們開設的網(wǎng)上商店是對零售商的挑戰(zhàn)。故選D。(4)考查細節(jié)理解。根據(jù)最后一段中的“Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky39。s Fantasy, she have full control of the quality.”可知，網(wǎng)紅之所以創(chuàng)造他們自己的品牌是因為他們代言的品牌不能滿足他們的粉絲。故選D?！军c評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇新聞報道，要求考生在捕捉細節(jié)信息的同時，進一步根據(jù)上下文的邏輯關系，進行分析，推理，選出正確答案。5．閱讀理解 Research finds out why some people are constantly under attack from the bloodsucking insects while others walk free. For those unfortunate enough to feature highly on the mosquito hit list, summer nights can be synonymous with mosquito bites. Yet others hardly ever get bitten. So how do the bloodthirsty insects select their victims? The insects39。 tastes may seem arbitrary. However, research shows that when mosquitoes make their choices between potential victims, it all es down to scent (氣味). “Mosquitoes are attracted by carbon dioxide and heat, which everyone gives off. But mosquitoes are also attracted by certain scents,” says KarlMartin Vagn Jensen, the head of research at the Department of Agricultural Science at Arhus University. According to Jensen, it has not yet been confirmed exactly what the scents in question are. But research does indicate that some scents are more attractive to mosquitoes than others. “All the lab employees rubbed petri dishes (培養(yǎng)皿) against their stomachs. In that way, their scents were put on the dishes, which were then put in a container full of mosquitoes,” he says. “The mosquitoes repeatedly landed on some of the petri dishes, but didn39。t go anywhere near the others.” Perhaps taking inspiration from popular fiction, there are also those who consider garlic as an excellent repellent (驅(qū)蟲劑) against the winged bloodsuckers. According to the researcher, this strategy may not be entirely fruitless. “As far as I know, there is no scientific proof that eating garlic works. But there may be something to the theory that it39。s possible to mask scent with garlic,” he says. The only reliable method of protection against mosquitoes is to use repellents that are sold over the counter. It contains some smells that can confuse the mosquitoes. When the mosquito es closer, it uses smell, heat and carbon dioxide to decide whether to bite. But if it is confused by a repellent, it will never get that far.（1）Which of the following can best replace the phrase underlined in Paragraph 2? A.Be equal to.B.Be accessible to