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因素在公司中的影響。 我考察了100家創(chuàng)意實(shí)驗(yàn)室下的公司, 還有100家非創(chuàng)意實(shí)驗(yàn)室下的公司, 試圖提出一些科學(xué)的東西。 So first, on these Idealab panies, the top five panies Citysearch, CarsDirect, GoTo, NetZero, those all became billiondollar successes. And the five panies on the bottom , Insider Pages, MyLife, Desktop Factory, Peoplelink we all had high hopes for, but didnamp。39。t I tried to rank across all of those attributes how I felt those panies scored on each of those dimensions. And then for nonIdealab panies, I looked at wild successes, like Airbnb and Instagram and Uber and Youtube and LinkedIn. 首先,在這些創(chuàng)意實(shí)驗(yàn)公司里,排在前面的五家公司 Citysearch ,CarsDirct, GoTo, NetZero, 最后都成為了十億美元以上的成功公司 而下面的五家公司 , Insider Pages, MyLife,Desktop Factory, Peoplelink 我們?cè)囊灾赝?,但沒有成功。 所以我試圖就這些公司在每個(gè)因素中的得分,給它們排序。 然后對(duì)于非創(chuàng)意實(shí)驗(yàn)公司,我關(guān)注極度的成功者, 像Airbnb,Instagram, Uber ,YouTube ,Linkedln And some failures: Webvan, Kozmo, Flooz and Friendster. The bottom panies had intense funding, they even had business models in some cases, but they didnamp。39。t succeed. I tried to look at what factors actually accounted the most for success and failure across all of these panies, and the results really surprised number one thing was timing. 還有一些失敗的案例,Webvan,Kozmo, Flooz 和 Friendster 墊底的公司都有雄厚的資金 一些案例甚至有商業(yè)模式在里面 但是,他們并沒有成功。 我嘗試考察在這些成功和失敗的案例中 到底什么因素真的最重要 結(jié)果讓我大吃一驚 最重要的是時(shí)機(jī), Timing accounted for 42 percent of the difference between success and failure. Team and execution came in second, and the idea, the differentiability of the idea, the uniqueness of the idea, that actually came in , this isnamp。39。t absolutely definitive, itamp。39。s not to say that the idea isnamp。39。t important, but it very much surprised me that the idea wasnamp。39。t the most important thing. Sometimes it mattered more when it was actually last two, business model and funding, made sense to me actually. 在解釋成功和失敗的差異中時(shí)機(jī)占42% 團(tuán)隊(duì)和執(zhí)行力排在次位 然后是創(chuàng)意 創(chuàng)意的差異,或者說(shuō)創(chuàng)意的獨(dú)特性 實(shí)際上排在第三位 它不是決定性的不是說(shuō)創(chuàng)意不重要 但創(chuàng)意不是最重要的,這還是讓我驚訝 有時(shí)候更重要的是它是否恰對(duì)時(shí)機(jī) 最末尾的兩項(xiàng),商業(yè)模式和資金,實(shí)際上對(duì)我意義深遠(yuǎn) I think business model makes sense to be that low because you can start out without a b