【正文】 .......................................................................................................................................................................................... 7 三、 節(jié)日促銷(xiāo)方案 .................................................................................................................................................................................................. 8 （一）五一勞動(dòng)節(jié)、母親節(jié)（ 4月 10 日 —— 5月 10 日） ........................................................................................................................................ 8 五一促銷(xiāo)方案 A ................................................................................................................................................................................................ 8 五一促銷(xiāo)方案 B ...............................................................................................................................................................................................10 五一促銷(xiāo)方案 C ...............................................................................................................................................................................................12 母親節(jié)促銷(xiāo)方案 ..............................................................................................................................................................................................14 （二）七夕促銷(xiāo)方案 ................................................................................................................................................................................................15 （三）國(guó)慶、中秋節(jié)（ 9 月 —— 10 月中旬） ...........................................................................................................................................................16 十一促銷(xiāo)方案 A ...............................................................................................................................................................................................16 十一促銷(xiāo)方案 B ...............................................................................................................................................................................................18 （四）元旦、圣誕節(jié)（ 12 月 10 日 —— 元月 10 日） ...............................................................................................................................................20 3 / 51 圣誕促銷(xiāo)方案 ..................................................................................................................................................................................................20 元旦促銷(xiāo)方案 A ...............................................................................................................................................................................................22 元旦促銷(xiāo)方案 B ...............................................................................................................................................................................................23 （五）新年、情人節(jié)（元月 29 日 —— 2 月 28 日） .................................................................................................................................................26 新年促銷(xiāo)方案 ..................................................................................................................................................................................................26 情人節(jié)促銷(xiāo)方案 ..............................................................................................................................................................................................28 元宵節(jié) .............................................................................................................................................................................................................29 四、 新聞公關(guān) ........................................................................................................................................................................................................30 （一）核心思想： ....................................................................................................................................................................................................30 （二）新聞公關(guān)方案建議 .........................................................................................................................................................................................30 （三）事件營(yíng)銷(xiāo)方案 ................................................................................................................................................................................................31 5 月 4 日青年節(jié)：“免費(fèi)珠寶服務(wù)走進(jìn)江城 ” .................................................................................................................................................31 5 月 12 日汶川地震一周年：大愛(ài)無(wú)疆，新金有情 ..........................................................................................................................................33 形象代言人選拔 ..............................................................................................................................................................................................34 7 月 1 日共產(chǎn)黨成立日： “免費(fèi)珠寶服務(wù)走進(jìn)江城 ”.........................................................................................................................................34 9 月建國(guó) 60 周年征文 ......................................................................................................................................................................................35 五、大客戶(hù)（ VIP）促進(jìn)策略 .......................................................................................................................................................................................36 （一）大客戶(hù)（ VIP）營(yíng)銷(xiāo)思路 ...................................................................................................................................................