【正文】 ..........30 （二）新聞公關(guān)方案建議 .........................................................................................................................................................................................30 （三）事件營銷方案 ................................................................................................................................................................................................31 5 月 4 日青年節(jié)：“免費(fèi)珠寶服務(wù)走進(jìn)江城 ” .................................................................................................................................................31 5 月 12 日汶川地震一周年：大愛無疆，新金有情 ..........................................................................................................................................33 形象代言人選拔 ..............................................................................................................................................................................................34 7 月 1 日共產(chǎn)黨成立日： “免費(fèi)珠寶服務(wù)走進(jìn)江城 ”.........................................................................................................................................34 9 月建國 60 周年征文 ......................................................................................................................................................................................35 五、大客戶（ VIP）促進(jìn)策略 .......................................................................................................................................................................................36 （一）大客戶（ VIP）營銷思路 ................................................................................................................................................................................36 4 / 51 （二）大客戶（ VIP）營銷內(nèi)容： ............................................................................................................................................................................37 至真至誠服務(wù)： ..............................................................................................................................................................................................37 尊享活動、優(yōu)惠： ..........................................................................................................................................................................................37 建立 VIP 數(shù)據(jù)庫表格 .......................................................................................................................................................................................38 （三） VIP 手冊內(nèi)容： ..............................................................................................................................................................................................38 （四） VIP 活動： .....................................................................................................................................................................................................39 “新世界珠寶 +某時(shí)裝品牌”春季發(fā)布會 ........................................................................................................................................................39 “新世界珠寶” VIP 游海南 .............................................................................................................................................................................40 “新世界珠寶”、銀行或商場 VIP 聯(lián)誼晚會 ...................................................................................................................................................40 “新世界珠寶”、銀行或商場 VIP 高爾夫球賽 ...............................................................................................................................................40 （五） VIP 積分兌換策略建議 ...................................................................................................................................................................................41 五、 其他建議 ........................................................................................................................................................................................................42 新世界珠寶同演藝廳合作 ...................................................................................................................................................................................42 加強(qiáng)同婚慶公司的合作 .......................................................................................................................................................................................43 深入同銀行高端客戶的合作 ...............................................................................................................................................................................43 開展珠寶知識講座： ..........................................................................................................................................................................................44 六、 禮品選擇 ........................................................................................................................................................................................................45 七、 品牌傳播 ........................................................................................................................................................................................................49 5 / 51 （一）傳播核心思想 ............................................................................................................................................................................................49 （二）傳播內(nèi)容 ....................................................................................................................................................................................................49 電視廣告 .........................................................................................................................................................................