【正文】 ......2 編制依據(jù) ..............................................................................................................2 主要經(jīng)濟(jì)技術(shù)指標(biāo) ................................................................................................3 結(jié)論 .....................................................................................................................3 二、市場分析 ...................................................................................................................3 宏觀環(huán)境分析 .......................................................................................................3 地理位置 ...................................................................................................3 房地產(chǎn)市場分析 ..................................................................................................4 房地產(chǎn)市場綜述 .........................................................................................4 項(xiàng)目所在 區(qū)域分布 .....................................................................................4 價(jià)格水平 ...................................................................................................5 未來房地產(chǎn)市場走勢 ...................................................................................5 三、項(xiàng)目周邊環(huán)境與競爭性樓盤分析 ................................................................................6 項(xiàng)目周邊環(huán)境分析 ...............................................................................................6 周邊環(huán)境 ...................................................................................................6 SWOT 分析 ................................................................................................6 競爭性樓盤分析 ..................................................................................................7 四、項(xiàng)目定位 ...................................................................................................................7 產(chǎn)品定位 .............................................................................................................7 客戶定位 .............................................................................................................8 價(jià)格定位 .