【正文】 than the quality, function effect publicizeed a merchandise toward them. ? 可見，只要能密切注意女性世界，研究并了解女性消費者的購買動機與需求以及決策的心理活動過程，就能隨時把握住女性消費市場的新契機乃至整個消費市場的變遷及發(fā)展趨勢，企業(yè)就能做到先發(fā)制人，使企業(yè)商品的形象契合消費者的印象，并經(jīng)由有力的銷售訴求，將潛在消費者轉(zhuǎn)變?yōu)閷嶋H消費者，市場前景一定是廣闊的。 ? For example, the situation of the usage convenience food, canned food, frozen food, seasoning increased. ? 主婦們能照顧家人，又節(jié)省自己時間的有效辦法，就是利用省時的商品或外部服務。s challenge trend. ? 希望試試想要做的事情。s independent consciousness strengthen. ? 在家庭中強烈希望 “ 擁有不受丈夫或小孩束縛的時間 ” ， “ 想做家務事以外有益于自己的事情 ” ，在工作場所則要求 “ 發(fā)揮自己的才能 ” 、 “ 尋找自身價值 ” ，不再只是要賺錢。 ? The research of social psychology discover that relevant from many mental and personal selfconfident hearts. ? 當個人對自己面臨的事情比較了解時，自信心會增加，從眾現(xiàn)象則減少；相反，當個人對所要面對的事情不了解、缺乏自信心時，從眾現(xiàn)象增多。 施塔奇關于動機強度的調(diào)查研究表明 “ 對子女的愛 ” 這一動機是各種各樣動機中最強的一種，它僅次于 “ 食欲 ” 動機，處于第二位。青年女性的逐名心理主要表現(xiàn)在她們的品牌選擇過程中。特別是第二個角色變化重大，女性承擔的生活責任、社會責任比以前顯著增加，消費心理和行為發(fā)生了較大的變化。 ? Merchandise39。從青年時期開始，她們一般就對自己消費的時裝、化妝品等自主決策。消費人群特點分析 ? 一位營銷大師曾經(jīng)說過： 要想抓住你的顧客，首先要了解你的顧客，尊重你的顧客 。 ? The our country census taking data expresses that the female in the population has a half or so, usually have in the market prominent important the youth period beginning, they general consume to oneself of fashionable dresses, cosmetics etc. independence decision. ? 在家庭中，她們又承擔著妻子、母親的角色，因此，也是絕大多數(shù)食品、日用品、兒童用品的購買者。s design advantage in the place of detail, usually can even win female consumer of family rinse the choiceness spray one39。 ? Within the scope of 1845 years old this age, great majority39。 ? People39。母親對子女的愛更多體現(xiàn)在關心小孩的衣食、營養(yǎng)和健康等有形的方面。 ? When personal affair parison faced to oneselfs understanding, the selfconfident heart will increase and then reduce from many phenomenon。 并且，現(xiàn)代女性的價值觀也有了根本的變化。 ? Hope to try the affair which wants to do. ? 希望冒險。 ? The housewifes can look after family, again the economical valid way of oneself time be merchandise or exterior service which makes use of to save time. 女性消費心理變化新動向 The female consumes mental state to change new trend ? (5)女性的愉快動向。 ? It is thus clear that, as long as can closely notice female world, study and the mental movable process understood motive and need of the purchase of female consumer and made policy, can hold the new chance that the female consumes a market at any time is to the whole change and development trend which consume a market, the business enterprise can make preemptive, make the image of business enterprise merchandise agree with the impression of consumer, and through emolliently sell a claim, change latent consumer into actual consumer, the market foreground must be vast. 女性消費心理變化新動向 The female consumes mental state to change new trend 面向女性消費者的心理策略 ? 女性消費者在購買活動中地位重要，影響決策力強，她們的購買心理具有感情豐富、性格細膩的特點。 ? The business member terminology wants norm, polite, pay attention to the art of language expression, respect the sense of pride of female consumer, laud the choice of f。 ? The first, sell environment to arrange to want a cultured sweet, warmly clear have character special features quickly. ? 女性消費者在購買家庭裝飾品，穿著類商品、首飾、化妝品時，追求浪漫的心理感覺。s pleased trend. ? 希望過得快樂。 ? Hope to challenge toward some things. ? 希望自己能親身體驗。s value also had basic variety. ? 一向以相夫教子為自己唯一追求，視賢妻良母為終極榜樣的傳統(tǒng)女性，現(xiàn)在已經(jīng)轉(zhuǎn)變?yōu)?“ 出得廳堂，入得廚房 ” 的知識女性轉(zhuǎn)變。t understand, lack selfconfident heart to the affair wanted to face, increase from many phenomenon. ? 作為 “ 母親 ” 的女性由于注意力集中在家庭中，社會交往減少，對外界事物包括商品的新信息的了解比以前減少，因此在做許多商品的購買決策時，往往會顯得自信心不足，因而出現(xiàn)從眾行為。所以，大多數(shù)兒童食品、藥品以及各種兒童用品，將廣告和促銷目標瞄準母親們，是有道理的。 ? To this consumer, they purchase decision more and in brief, the brand popularity, social influence of product is a choice basis. ? 在同類競爭品牌中，不管質(zhì)量、價格如何，只要是知名品牌，只要品牌名氣大，就容易獲得她們的青睞。 ? This text takes the second change as a distinction marking and is divided into about 1845 years old female further before grow(about 1830 years old) and grow behind(about 3045 years old) two munities to analytical the female consume mental state and behavior. The female consumer consumes a mental characteristics ? 大多數(shù) 18歲以上的生育前女性，開始步入社會參加工作，基本能夠掌握自己的經(jīng)濟命脈。 ? They while purchase merchandise express of again and again inquire, understand operation method, make the person obviously feel elaboration of female consumer. 女性消費者市場特征 Female consumer market characteristic ? （三）注重商品的便利性和生活的創(chuàng)造性 ? (Three)Pay attention to the convenience of the merchandise and the creation of the life ? 目前，我國中青年女性就業(yè)率比較高，城鎮(zhèn)又高于農(nóng)村。 ? At the family, they undertake the role of wife, mother again, therefore is also a purchase of great majority food, daily necessity, child39。 ? Be showed from this, think to sell a product so, firstly, understand you of customer base, be give the product position and find out target customer thus. 讓我們鎖定消費群體 Let us target to consume munity ? 女性消費市場特征與分析 ? The female consumes market characteristic and analysis 女性消費者市場 特征與分析 ?The female consumes market characteristic and analysis ? 女性消費者不是指全部女性，只有在實際市場上有購買能力的女性才是女性消費者。But the oldage and female consumer purchase behavior and mental state from the youth, middle age became habit with settle type, with medium the youth female consumer difference not big, so our point research medium the youth female consumer. 女性消費者市場特征 Female consumer market characteristic ? 第一，人數(shù)多，潛力大，是家庭和個人購買決策的重要參與者。 ? Because the female consumer is at the position of family and be engaged in the concern angle that the household chores experience of the labor realizes to make them to the merchandise and male to have a pay attention to the actual effect of merchandise more while purchase living daily thing and concern the concrete benefits that the merchandise bring. ? 商品在細節(jié)之處的設計優(yōu)勢，往往更能博得女性消費者的歡心。 ? In purchase the activity, the facial expression, language, advertisement of the business member publicity and ment on, will influence the sens