【正文】 drawing up a marketing bination strategy and adopt feat measure. ? 例如，企業(yè)的櫥窗布置，應(yīng)注意明朗、熱烈的氣氛；商品的設(shè)計、色彩、款式要注意誘發(fā)女性的情感；在商品的包裝裝璜、經(jīng)營方式等方面，要新穎、別致、適時方便。 ? Once hope happiness. ? 希望做自己喜歡做的事。s own of the merchandise can even win their joyful.? 女性消費心理變化新動向 The female consumes mental state to change new trend ? (4)女性的即時動向。 ? Hope oneself can personally experience personally. ? 一些標新立異的商品、服務(wù)正是順應(yīng)女性這種想突破被約束的現(xiàn)實而產(chǎn)生的。 ? Hope to change an identity. ? 希望經(jīng)歷各種體驗。 ? Always with assist husband and bring up children for oneself unique pursue, treat understanding wife and loving mother as the traditional female of ultimate end model, have already changed into get hall, go into kitchen now of the knowledge female change. 女性消費心理變化新動向 The female consumes mental state to change new trend ? 女性最大的變化，是可自由支配的時間增多了。s characteristic tendency bees strong. ? 現(xiàn)代的女性生活形態(tài)，已經(jīng)從大家都相同的標準型，進入了與他人不同的特殊型。 ? Be mother39。不過，今天的某些男性商品在廣告宣傳上并沒有充分考慮到女性在購買中的作用，這是值得注意和重視的。 ? The advertisement learns of the The American a D s demand in view of the angle of business enterprise, shoulded make great effort on the other hand characteristic image of mold the brand, satisfy the need of consumer of have the performance a certain character. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics ? 生育后至 45歲的女性，一般承擔(dān)著 “ 相夫教子 ” 的責(zé)任，家務(wù)比較繁忙，家庭經(jīng)濟壓力較大，閑暇時間和社會交往均比生育前減少。 ? Ignore in the same kind petition brand how quality, price is, as long as is a wellknown brand, want ～ only brand reputation greatly, easily acquire their favor. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics ? (3)追求個性化。此外，在就業(yè)以及社會交往等方面，外在形象與青年女性能否得到一個滿意的職位、辦事能否順利也有著密切的關(guān)系。這一群體的女性尚沒有生育子女，在心理上還不是一個成熟的女性 。 ? They usually evaluate himself/herself by choosing taste and purchasing a contents and purchasing standard and evaluate other to ownly purchase to there is value most , the most wise, disagree to the other people39。她們既要工作，又要做家務(wù)勞動，所以迫切希望減輕家務(wù)勞動量，縮短家務(wù)勞動時間，能更好的娛樂和休息。s parents purchase a , the female consumer causes because of the merchandise of emotion and personal interesting aspect, interest, oneself of the imagination dint be near concern. 女性消費者市場特征 Female consumer market characteristic ? （二）注重商品的使用性和細節(jié)設(shè)計 ? (Two)Usage and detail which pay attention to a merchandise design ? 由于女性消費者在家庭中的地位及從事家務(wù)勞動的經(jīng)驗體會使她們對商品的關(guān)注角度與男性有所不同。s the family big piece merchandise purchase, their opinions also have important influence function, have some persons even be end decision makers. ? 由于性格和生理特點，女性喜歡逛商店、購物的愛好已被大多數(shù)人所認同。 yet pletely independent, the mental characteristic distinguishes not and greatly, therefore isn39。 ? The female consumer doesn39。t mean all female, only just physically have the female of the ability of purchase on the market be a female consumer. ? 在我國，通常包括青年、中年女性消費者，年齡段從 18~55歲左右。t a corpus to study alone。 ? Because of personality and physiology characteristics, female39。她們在購買生活日常用品時，更關(guān)注商品的實際效用，關(guān)心商品帶來的具體利益。為此，她們對日常消費品和主副食品的方便性，有更強烈的要求。s negative even Be an onlooker, would like to also announce an opinion, hope the own opinion to be adopt. ? 在購買活動中，營業(yè)員的表情、語言、廣告宣傳及評論，都會影響女性消費者的自尊心，進而影響消費行為的實現(xiàn)。 她們暫時沒有贍養(yǎng)老人和撫養(yǎng)小孩的負擔(dān)，閑暇時間比較充裕，社會交往活動多。這些因素從側(cè)面強化了青年女性對美的追求，并使之內(nèi)化為她們的行為特別是消費行為的實現(xiàn)。 ? (3)Pursue characteristic. ? 當(dāng)今，當(dāng)你走進繁華的都市鬧市區(qū)，很難看到穿著打扮一樣的青年女性，要是兩個人穿著一樣，往往會被譏為 “ 情侶裝 ” 。她們的注意力已經(jīng)從過去對自己的關(guān)注，逐步轉(zhuǎn)向?qū)⒆印⒄煞蛞灾琳麄€家庭的關(guān)注上。the motive strength of the research concerning of the inquisition of Shi Ta3 Qi2 the motive of the express that inthe to the daughters39。 ? A dress of food, health condition, husband of family dress up even healthily condition etc., people all will not aware of self the hostess contact of ground and family to get , many sales of merchandises also how does the heel help a female to bee your wife to , today39。s female because the attention concentrates at family, social association decrease, outward the boundary thing include understanding of the new information of merchandise ratio past reduce, so usually seem to be while do purchase of many merchandiseses decision from lack confidence, as a result appear from many behavior. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics 女性消費心理變化新動向 ? 女性消費者的行為有個人差異，因狀況的不同而有變化，相當(dāng)復(fù)雜。她們不再以同一標準為目標，而是去追求每個人都不同的個性化生活。 ? Female biggest variety was time that can freely control to increase. ? 首先是因為壽命延長，養(yǎng)育小孩的期間縮短，結(jié)果使得人生整體的自由支配時間增長了。 ? Hope career various experience. ? 表現(xiàn)在日常生活方面，即要求在服飾、發(fā)型、裝飾方面多樣化。 ? Some eccentricity merchandises, service are exactly conformances female this kind of thinks the reality that the breakthrough is control but output of. 女性消費心理變化新動向 The female consumes mental state to change new trend ? (3)女性的自立動向。 ? (4)The female39。 ? Hope to do the matter that oneself likes to do. ? 這種動向以女性大學(xué)生和獨身女性最為顯著。 ? For example, the showroom decoration of business enterprise, should notice lucidity, warm atmosphere。如在銷售現(xiàn)場提供良好的服務(wù)，有更多的人情味，效果會更好。 ? The fourth promote sales an expansion activity and pay attention to the motion variety of female consumer on the scene. ? 營業(yè)員用語要規(guī)范，有禮貌，講究語言表達的藝術(shù)性，尊重女性消費者的自尊心，贊美女性消費者的選擇，以博得消費者的心理滿足感?，F(xiàn)場促銷面向女性消費者的折扣商品，要注意說明理由，允許消費者挑選。 ? The second, the female merchandise design wants to pay attention to a detail, the color, style, shape wants the body to spread now, vogue, and use convenience. ? 如一些廚房刀具、小型電器、家庭日常衛(wèi)生用品，多為女性經(jīng)常使用。At pack of merchandise decoration, conduct way etc., want to be novel, interesting and novel, well timed convenience. 女性消費心理變化新動向 The female consumes mental state to change new trend ? 向女性消費者宣傳某商品的好處和具體利益，比向她們宣傳商品的質(zhì)量、性能效果更好。 ? Their consumptions incline to fortopgrade line, two recreations, three cultures, can see a time which want to enjoy now. ? 她們希望在結(jié)婚這個轉(zhuǎn)折點到來以前，能夠盡情享受，并且做自己希望做的事情。 ? Hope stanza, convenience.