【正文】 ntee. Full Warranty The manufacturer must meet certain minimum standards, including repair of defects, product replacement, or refunds. Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1439 8 Learning Goal 8 What strategies are used for pricing products? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1435 7 Learning Goal 7 How are product prices determined? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1419 2 Types of Brands Dealer Brands Generic Products Brands that are owned by the wholesaler or retailer. Products that carry no brand name, e in plain containers, and sell for much less than namebrand products. Manufacturer Brands Brands that are owned by national or regional manufacturers. Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 148 Classifying Consumer Products Unsought Product Convenience Product Shopping Product Specialty Product Products that are either unknown to the potential buyer or are known, but the buyer does not actively seek them. Relatively inexpensive items that require little shopping effort and are purchased routinely without planning. Items for which consumers search long and hard for and for which they refuse to accept substitutes. Items that are bought after considerable planning, including brandtobrand and storetostore parisons. Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 145 What is a Product? 1 Any good or service, along with its perceived attributes and benefits, that creates value for the customer. Product Chapter 14 Understanding Business Luan Ling Eamp。 Hammer McDonald’s Bacardi Morton CocaCola Campbell’s Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1432 6 Learning Goal 6 What is the role of pricing in marketing? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1442 9 Learning Goal 9 What trends are occurring in products and pricing? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1426 5 Learning Goal 5 What are the stages of the product life cycle? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1411 Classifying Business Products 1 Capital products Expense items Large, expensiv