【正文】 ......................7 短信業(yè)務(wù) ............................................................................................................................7 彩信 ....................................................................................................................................9 彩鈴 ..................................................................................................................................10 MO 手機(jī)上網(wǎng) ..................................................................................................................11 語音雜志（IVR） ...........................................................................................................12 飛信 ..................................................................................................................................13 手機(jī)報(bào) ..............................................................................................................................14 無線音樂俱樂部 ..............................................................................................................16 中央音樂平臺(tái) ..................................................................................................................17 12580 信息服務(wù) ...............................................................................................................19 隨 E 行 .............................................................................................................................20 WLAN 業(yè)務(wù) .....................................................................................................................21 號(hào)簿管家（PIM） ......................................................................................................21 呼叫轉(zhuǎn)移 ......................................................................................................................22 來電提醒 ......................................................................................................................23 短信回執(zhí) ......................................................................................................................242 SP 監(jiān)控 ............................................................................................................................26 SP 業(yè)務(wù)監(jiān)控 ....................................................................................................................26 SP 稽核監(jiān)控 ....................................................................................................................28 SP 惡意欠費(fèi)監(jiān)控 ............................................................................................................33 SP 及自有業(yè)務(wù)投訴監(jiān)控 ................................................................................................353 數(shù)據(jù)業(yè)務(wù)營銷套餐監(jiān)控 ..................................................................................................37 數(shù)據(jù)業(yè)務(wù)總體套餐視圖 ..................................................................................................37 數(shù)據(jù)業(yè)務(wù)套餐沉默用戶監(jiān)控 ..........................................................................................384 客戶管理支撐 ..................................................................................................................39 功能說明 ..........................................................................................................................39 客戶統(tǒng)一視圖 ..................................................................................................................39 彩鈴客戶畫像 ..................................................................................................................41 手機(jī)上網(wǎng)客戶的畫像 ......................................................................................................42 彩信客戶畫像 ..................................................................................................................43 手機(jī)報(bào)客戶畫像 ..............................................................................................................44 飛信客戶畫像 ..................................................................................................................45 IVR 客戶的畫像 ..............................................................................................................465 營銷支撐 ..........................................................................................................................48 數(shù)據(jù)業(yè)務(wù)常規(guī)營銷支撐 ..................................................................................................48 數(shù)據(jù)業(yè)務(wù)精確營銷支撐 ..................................................................................................56 與其他系統(tǒng)互動(dòng) ..............................................................................................................754 / 92 市公司問題收集和反饋支撐 ..........................................................................................776 門戶運(yùn)營支撐 ..................................................................................................................78 目標(biāo)及意義 ......................................................................................................................78 門戶定義與說明 ..............................................................................................................78 重點(diǎn)業(yè)務(wù)門戶優(yōu)化支撐 ..................................................................................................78 分類用戶的門戶優(yōu)化支撐 ..............................................................................................817 多系統(tǒng)數(shù)據(jù)接入深度運(yùn)營分析系統(tǒng)的要求 ..................................................................86 概述 ..................................................................................................................................86 接口數(shù)據(jù)要求 ..................................................................................................................868 建立增值業(yè)務(wù)營銷閉環(huán)管理體系 ..................................................................................86 概述 ..................................................................................................................................86