【正文】 指令mandatories公共場所mass audience venue母帶master tape合成樣片mixed interlock助記手段mnemonic device多媒體演示multimedia presentation正色投影膠片orthographic film透明塑料膜overlay個人場所personal audience venue平臺使用費platform licensing后期制作階段postproduction phase開印前階段prepress phase預備階段preproduction phase印刷制作經理print production manager印刷制作過程print production process非公開場所private audience venue制片人producer制作階段production phase復映復播追加酬金residual fee反差套印reverse knockout無襯線字體sans serif最低合同工資scale襯線字體serif一場session特技special effects插播廣告spots剝版stripping疊supers演播人員talent自動臺詞提示器teleprompter課本紙text paper正文字體text type合套trap字系type families排印工藝typography網頁Web page單詞計算式wordcount method工作樣片work print書寫紙writing paper廣告英語術語——公共關系用語社論式廣告advertorial倡導廣告advocacy advertising伏擊式營銷ambush marketing視聽材料audiovisual materials公告牌bulleting boards社會參與munity involvement企業(yè)廣告corporate advertising企業(yè)識別廣告corporate identity advertising危機管理crisis management娛樂entertainment展品exhibits特寫feature articles內部通報house organ以貨代款in kind機構廣告institutional advertising游說lobbying前期市場企業(yè)廣告market prep corporate advertising營銷公關marketing public relation新聞簡報news/press release意見抽樣opinion sampling慈善行為philanthropy招貼posters傳媒炒作press agentry傳媒工具press/media kit公共事務public affairs公共關系戶public relations公共關系廣告public relations advertising宣傳publicity公眾publics招聘廣告recruitment advertising聲望經營reputation management撰寫講演稿speechwriting贊助sponsorship賽場營銷venue marketing新聞通報錄像video news release廣告英語術語——廣播媒介用語執(zhí)行證明書affidavit of performance受眾構成audience position受眾占有率audience share時間表avails一刻平均聽眾數(shù)average quarterhour audience一刻平均收聽率average quarterhour rating一刻平均占有率average quarterhour share交換辛迪加barter syndication無線電視broadcast TV有線電視cable TV單位成本CPP千人成本CPM累積聽眾數(shù)cumulative persons累積收聽率cumulative rating時段組合daypart mix預定市場區(qū)域designated market areas班車時間drive time首播辛迪加firstrun syndication毛評點gross rating points開機家庭HUT形象移植imagery transfer信息式廣告informercial互相連接interconnect存貨inventory地方時間local time賠償條件makegoods廣播電視網networks網外辛迪加offnetwork syndication協(xié)辦participation basis占位價格preemption rate黃金時段prime time節(jié)目式廣告PLA節(jié)目收率視program rating節(jié)止編排形式programming formats視聽率調查服務公司rating services電臺指定時間runofstation贊助sponsorship點播廣播spot announcement點播廣播spot radio受眾總數(shù)total audience總體受眾計劃total audience plan電視家庭TVHH特高頻UHF甚高頻VHF廣告英語術語——互動媒介用語廣告網絡ad networks廣告查詢ad