廣告英語資料匯總-文庫吧
2025-03-21 13:00 本頁面
【正文】 emonic device多媒體演示multimedia presentation正色投影膠片orthographic film透明塑料膜overlay個(gè)人場(chǎng)所personal audience venue平臺(tái)使用費(fèi)platform licensing后期制作階段postproduction phase開印前階段prepress phase預(yù)備階段preproduction phase印刷制作經(jīng)理print production manager印刷制作過程print production process非公開場(chǎng)所private audience venue制片人producer制作階段production phase復(fù)映復(fù)播追加酬金residual fee反差套印reverse knockout無襯線字體sans serif最低合同工資scale襯線字體serif一場(chǎng)session特技special effects插播廣告spots剝版stripping疊supers演播人員talent自動(dòng)臺(tái)詞提示器teleprompter課本紙text paper正文字體text type合套trap字系type families排印工藝typography網(wǎng)頁Web page單詞計(jì)算式wordcount method工作樣片work print書寫紙writing paper廣告英語術(shù)語——公共關(guān)系用語社論式廣告advertorial倡導(dǎo)廣告advocacy advertising伏擊式營銷ambush marketing視聽材料audiovisual materials公告牌bulleting boards社會(huì)參與munity involvement企業(yè)廣告corporate advertising企業(yè)識(shí)別廣告corporate identity advertising危機(jī)管理crisis management娛樂entertainment展品exhibits特寫feature articles內(nèi)部通報(bào)house organ以貨代款in kind機(jī)構(gòu)廣告institutional advertising游說lobbying前期市場(chǎng)企業(yè)廣告market prep corporate advertising營銷公關(guān)marketing public relation新聞簡(jiǎn)報(bào)news/press release意見抽樣opinion sampling慈善行為philanthropy招貼posters傳媒炒作press agentry傳媒工具press/media kit公共事務(wù)public affairs公共關(guān)系戶public relations公共關(guān)系廣告public relations advertising宣傳publicity公眾publics招聘廣告recruitment advertising聲望經(jīng)營reputation management撰寫講演稿speechwriting贊助sponsorship賽場(chǎng)營銷venue marketing新聞通報(bào)錄像video news release廣告英語術(shù)語——廣播媒介用語執(zhí)行證明書affidavit of performance受眾構(gòu)成audience position受眾占有率audience share時(shí)間表avails一刻平均聽眾數(shù)average quarterhour audience一刻平均收聽率average quarterhour rating一刻平均占有率average quarterhour share交換辛迪加barter syndication無線電視broadcast TV有線電視cable TV單位成本CPP千人成本CPM累積聽眾數(shù)cumulative persons累積收聽率cumulative rating時(shí)段組合daypart mix預(yù)定市場(chǎng)區(qū)域designated market areas班車時(shí)間drive time首播辛迪加firstrun syndication毛評(píng)點(diǎn)gross rating points開機(jī)家庭HUT形象移植imagery transfer信息式廣告informercial互相連接interconnect存貨inventory地方時(shí)間local time賠償條件makegoods廣播電視網(wǎng)networks網(wǎng)外辛迪加offnetwork syndication協(xié)辦participation basis占位價(jià)格preemption rate黃金時(shí)段prime time節(jié)目式廣告PLA節(jié)目收率視program rating節(jié)止編排形式programming formats視聽率調(diào)查服務(wù)公司rating services電臺(tái)指定時(shí)間runofstation贊助sponsorship點(diǎn)播廣播spot announcement點(diǎn)播廣播spot radio受眾總數(shù)total audience總體受眾計(jì)劃total audience plan電視家庭TVHH特高頻UHF甚高頻VHF廣告英語術(shù)語——互動(dòng)媒介用語廣告網(wǎng)絡(luò)ad networks廣告查詢ad request橫幅廣告banner闊幅說明書broadsides手冊(cè)brochures商業(yè)回郵件business reply mail按鈕butto
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