廣告英語資料匯總(文件)
【正文】 公共場所mass audience venue母帶master tape合成樣片mixed interlock助記手段mnemonic device多媒體演示multimedia presentation正色投影膠片orthographic film透明塑料膜overlay個(gè)人場所personal audience venue平臺(tái)使用費(fèi)platform licensing后期制作階段postproduction phase開印前階段prepress phase預(yù)備階段preproduction phase印刷制作經(jīng)理print production manager印刷制作過程print production process非公開場所private audience venue制片人producer制作階段production phase復(fù)映復(fù)播追加酬金residual fee反差套印reverse knockout無襯線字體sans serif最低合同工資scale襯線字體serif一場session特技special effects插播廣告spots剝版stripping疊supers演播人員talent自動(dòng)臺(tái)詞提示器teleprompter課本紙text paper正文字體text type合套trap字系type families排印工藝typography網(wǎng)頁Web page單詞計(jì)算式wordcount method工作樣片work print書寫紙writing paper廣告英語術(shù)語——公共關(guān)系用語社論式廣告advertorial倡導(dǎo)廣告advocacy advertising伏擊式營銷ambush marketing視聽材料audiovisual materials公告牌bulleting boards社會(huì)參與munity involvement企業(yè)廣告corporate advertising企業(yè)識(shí)別廣告corporate identity advertising危機(jī)管理crisis management娛樂entertainment展品exhibits特寫feature articles內(nèi)部通報(bào)house organ以貨代款in kind機(jī)構(gòu)廣告institutional advertising游說lobbying前期市場企業(yè)廣告market prep corporate advertising營銷公關(guān)marketing public relation新聞簡報(bào)news/press release意見抽樣opinion sampling慈善行為philanthropy招貼posters傳媒炒作press agentry傳媒工具press/media kit公共事務(wù)public affairs公共關(guān)系戶public relations公共關(guān)系廣告public relations advertising宣傳publicity公眾publics招聘廣告recruitment advertising聲望經(jīng)營reputation management撰寫講演稿speechwriting贊助sponsorship賽場營銷venue marketing新聞通報(bào)錄像video news release廣告英語術(shù)語——廣播媒介用語執(zhí)行證明書affidavit of performance受眾構(gòu)成audience position受眾占有率audience share時(shí)間表avails一刻平均聽眾數(shù)average quarterhour audience一刻平均收聽率average quarterhour rating一刻平均占有率average quarterhour share交換辛迪加barter syndication無線電視broadcast TV有線電視cable TV單位成本CPP千人成本CPM累積聽眾數(shù)cumulative persons累積收聽率cumulative rating時(shí)段組合daypart mix預(yù)定市場區(qū)域designated market areas班車時(shí)間drive time首播辛迪加firstrun syndication毛評(píng)點(diǎn)gross rating points開機(jī)家庭HUT形象移植imagery transfer信息式廣告informercial互相連接interconnect存貨inventory地方時(shí)間local time賠償條件makegoods廣播電視網(wǎng)networks網(wǎng)外辛迪加offnetwork syndication協(xié)辦participation basis占位價(jià)格preemption rate黃金時(shí)段prime time節(jié)目式廣告PLA節(jié)目收率視program rating節(jié)止編排形式programming formats視聽率調(diào)查服務(wù)公司rating services電臺(tái)指定時(shí)間runofstation贊助sponsorship點(diǎn)播廣播spot announcement點(diǎn)播廣播spot radio受眾總數(shù)total audience總體受眾計(jì)劃total audience plan電視家庭TVHH特高頻UHF甚高頻VHF廣告英語術(shù)語——互動(dòng)媒介用語廣告網(wǎng)絡(luò)ad networks廣告查詢ad request橫幅廣告ban
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