【正文】 ：　　cost per thousand impression(千人成本)，即廣告主購(gòu)買(mǎi)1000個(gè)廣告收視次數(shù)的費(fèi)用或者是廣告被1000人次看到所需的費(fèi)用。廣告訊息advertising message藝術(shù)art藝術(shù)方向art direction藝術(shù)家artist美術(shù)總監(jiān)art director大創(chuàng)意big idea頭腦風(fēng)暴法brainstorming傳播媒介munications media概念化conceptualization文案人員copywriter創(chuàng)意綱要creative brief創(chuàng)意總監(jiān)creative director創(chuàng)意過(guò)程creative process創(chuàng)意金字塔creative pyramid創(chuàng)意creative創(chuàng)造creativity感性訴求emotional appeals控險(xiǎn)家explorer事實(shí)型思維factbased thinking信息性informational法官judge指定mandatories訊息戰(zhàn)略message strategy非文字nonverbal產(chǎn)品概念product concept理性訴求rational appeals目標(biāo)受眾target audience技巧technical轉(zhuǎn)換性transformational價(jià)值型思維valuebased thinking文字的verbal形象化visualization戰(zhàn)士warrior樣片animatic動(dòng)畫(huà)技法animation techniques聲頻audio艾耶1號(hào)式Ayer 利益式標(biāo)題benefit headlines正文body copy粗體boldface照相制版cameraready art表演綱要casting brief結(jié)尾close命令式標(biāo)題mand headlines末稿prehensive layout/p演示demonstration設(shè)計(jì)design技巧式正文device copy對(duì)白/獨(dú)白式正文dialog/monolog copy旁白donut標(biāo)題headline吸引技巧hook圖標(biāo)icon插圖畫(huà)家illustrators企業(yè)形象式正文institutional copy整合廣告integrated mercial內(nèi)容段落interior paragraphs斜體italic歌謠式j(luò)ingles肩題kicker布局圖layout預(yù)備段落leadin paragraph生活方式式技法lifestyle techniques標(biāo)志logotypes助記手段mnemonic device音樂(lè)式廣告musical mercials音樂(lè)標(biāo)志musical logo敘述式正文narrative copy新聞/信息式標(biāo)題news/information headlines出鏡頭on camera拼版paste up攝影師photographers圖片說(shuō)明式正文picturecaption copy方框圖片式布局picturewindow layout招貼式格式posterstyle format主持人式廣告presenter mercial啟發(fā)式標(biāo)題provocative headlines疑問(wèn)式標(biāo)題question headlines廣播人物radio personality腳本script印簽seal簽名signature cuts生活片段slice of life口號(hào)slogans故事板storyboard故事板草圖storyboard roughs直截了當(dāng)式straight announcement直接推銷(xiāo)式正文straightsell copy副標(biāo)題subhead標(biāo)題句taglines證言testimonial正文text主題句theme lines小樣thumbnail收尾trial close圖形部分visuals旁白voiceover模擬校樣analog proof動(dòng)畫(huà)animation合成片answer print光圈aperture音控臺(tái)audio console底片base art出血版bleeds藍(lán)線(xiàn)blueline照相排版術(shù)cameraready art字符計(jì)算式charactercount method電影攝影師cinematographer截止期closing date色基color key分色color separation連續(xù)調(diào)continuous tones控制室control room組排copy cast封面紙cover paper青、黃、紅、黑印刷CYMK printing數(shù)字媒介digital media數(shù)字校樣digital proof數(shù)碼視頻效應(yīng)裝置DVE units導(dǎo)演director特排字體display type復(fù)制帶dubs拷貝dupes電子制作electronic production曬版臺(tái)紙flats一套鉛字font四色印刷fourcolor process網(wǎng)目凸版halfone plate網(wǎng)屏halftone screen互動(dòng)電視interactive TV任務(wù)夾job jacket出格kerning電腦亭kiosk加空鉛leading硬性軟片line film線(xiàn)畫(huà)版line plate實(shí)景真人live action外景地location制片場(chǎng)lot