【正文】 牌連鎖企業(yè)都采取市場跟隨策略，在產(chǎn)品形式、市場定位、價(jià)格、營業(yè)網(wǎng)點(diǎn)位置選擇方面都有較大的相似性，模仿情況比較普遍。據(jù)調(diào)查，節(jié)假日餐飲消費(fèi)較平日高出一倍左右。 技術(shù)創(chuàng)新 餐飲業(yè)的技術(shù) 創(chuàng)新，主要包括三個(gè)方面： (1)現(xiàn)代快餐生產(chǎn)技術(shù)； (2)微波烹制技術(shù)； (3)餐飲產(chǎn)品開發(fā) 技術(shù)。因?yàn)?Ep~,J 精美，造型獨(dú)特，且重點(diǎn)體現(xiàn)了廣告促銷信息，一個(gè)獨(dú)具匠心的影響力郵件很快就設(shè)計(jì)出來了。s Shaanxi province pass through a stop on the ancient Silk Road, Gansu39。s own path. He urges the reader to find rectitude and lead a moral life. He professes that, only by being self reliant, as opposed to relying on the government and being dictated to by society, can one begin leading a decent and purposeful life. He avers that such a life is the only life worth living. I agree with him. This essay was written during a time of social upheaval in America, and it is rather odd that Emerson authored it, as he was a part of the upper crust of society at the time. It just so happened that he looked around him, at the indolence and the wantonness of the people in his circle。s lost, I believe, are the interesting setups and pauses that illuminate the Chinese art of storytelling. Much of the plot is still there. It is the flavor that was sacrificed. The American edition uses the framework of the Empress Dowager in her senior years reminiscing at the beginning and the end of each episode, hinting at what39。由于核心技術(shù)的缺乏，傳統(tǒng)餐飲的手工隨意生產(chǎn)，無法保證產(chǎn)品品質(zhì)的一致性，更無法保證在激烈的市場。 餐飲行業(yè)直郵創(chuàng)意 陽澄湖大閘蟹是水產(chǎn)業(yè)的一個(gè)知名品牌，據(jù)保守統(tǒng)計(jì)，在杭州市區(qū)，約有近二十家代理商在靠該品牌生存發(fā)展。 論中國餐飲業(yè)的營銷創(chuàng)新 7 我國餐飲業(yè)的創(chuàng)新 觀念創(chuàng)新 觀念創(chuàng)新是對原有自身認(rèn)識的超越，是對傳統(tǒng)觀念的自我否定， 所以是最難實(shí)現(xiàn)的一種創(chuàng)新，同時(shí)，也是最重要的創(chuàng)新，因?yàn)樗悸窙Q定道路。 包括： ，我國餐飲業(yè)堅(jiān)持大眾化的方向，開拓餐飲消費(fèi)市場，取得了明顯成效。在市場消化能力有限的情況下，規(guī)模的迅速擴(kuò)大使企業(yè)紛紛打起價(jià)格戰(zhàn)，價(jià)格競爭雖然有利于優(yōu)勝劣汰，但當(dāng)前過度的價(jià)格競爭也會(huì)削弱企業(yè)的贏利和發(fā)展能力，并造成資源的浪費(fèi)。確 一直處于落后的地位。本文將對中國餐飲營銷創(chuàng)新 做一個(gè)淺談，不敢高談闊論，希望大家多多批評。 ................................................................................... 3 經(jīng)營管理缺乏相應(yīng)的人才 ................................................................................................................... 4 ..................................... 5 我國餐飲業(yè)的經(jīng)營特點(diǎn) . ..................................................................................................................... 5 ................................... 7 我國餐飲業(yè)的創(chuàng)新 ............................................................................................................................... 7 我國餐飲業(yè)的 突破之道 ....................................................................................................................... 8 參考文獻(xiàn) ...................................................... 10 論中國餐飲業(yè)的營銷創(chuàng)新 1 1． 我國餐飲業(yè)的研究背景和意義 我國餐飲業(yè)的研究背景 中國餐飲業(yè)的起源與發(fā)展 我國古代地廣人稀，自秦漢以來，為方便官差大人長跋涉?zhèn)魉臀募?，便有「驛站」的設(shè)置，提供官差恢復(fù)旅途的勞累，更提供住宿與餐食，好令他們翌日能夠繼續(xù)另一段漫長的傳遞工作，其實(shí)這就是中國餐飲業(yè)的雛型。西式餐飲的分析的基礎(chǔ)上。這樣不易突出企業(yè)及產(chǎn)品特色，難以形成核心競爭力。餐飲企業(yè)借助節(jié)假日的有利時(shí)機(jī)，開展豐富多彩的促銷活動(dòng)，有力地拉動(dòng)了市場需求。 產(chǎn)品創(chuàng)新 餐飲業(yè)產(chǎn)品創(chuàng)新的品種： (1)營養(yǎng)保健膳食品種； (2)快餐飲食品種； (3)餐飲開發(fā)品種。在設(shè)計(jì)的同時(shí)，名址中心根據(jù)其三家門店地址，精選了 4公里以內(nèi)的小區(qū)信息和企事業(yè)單位地址，總數(shù)為 33092 份，影響力郵件 Ep~,J 出成品后，一周內(nèi)被寄向了不同的小區(qū)信箱和企事業(yè)單位，等待人們的反應(yīng)。s Zhangye city during their journey to Kazakhstan, May 5, 2022. The caravan, consisting of more than 100 camels, three horsedrawn carriages and four support vehicles, started the trip from Jingyang county in Shaanxi on Sept 19, 2022. It will pass through Gansu province and Xinjiang Uygur autonomous region, and finally arrive in Almaty, formerly known as AlmaAta, the largest city in Kazakhstan, and Dungan in Zhambyl province. The trip will cover about 15,000 kilometers and take the caravan more than one year to plete. The caravan is expected to return to Jingyang in March 2022. Then they will e back, carrying specialty products from Kazakhstan A small art troupe founded six decades ago has grown into a household name in the Inner Mongolia autonomous region. In the 1950s, Ulan Muqir Art Troupe was created by nine young musicians, who toured remote villages on horses and performed traditional Mongolian music and dances for nomadic families. The 54yearold was born in Tongliao, in eastern Inner Mongolia and joined the troupe in says there are 74 branch troupes across Inner Mongolia and actors give around 100 shows every year to local nomadic people. I can still recall the days when I toured with the troupe in the early 39。 he wondered how in the world he came to belong there. Indeed his penning and publishing this essay caused his exmunication from high society and also caused him a lot of legal trouble. The legal trouble came as a result of the fact that he was speaking out against the go