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in Strategy 11/4/98 169。 1999 Andersen Consulting 2 The SCM pitfalls we have learned to date. ? Benefits from sharing sales forecasts and inventory levels are achievable but fall short of the promise ? The barriers to collaboration and integration are anizational and behavioral not technological or economic the Fear of Change ? Lack of trust and integration of pany practices are key obstacles 169。Business Integration Model 169。 1999 Andersen Consulting 3 “ The SCM Practice prises experts in technology, processes, strategy and change management, enabling it to provide clients with crossfunctional solutions.” AMR Research Alert on Supply Chain Management (August 1998) Successful SCM initiatives typically bine strategic and tactical change to all ponents of a pa