【正文】 式中 ,短信又成為最被看好的方式 ,道理很簡(jiǎn)單 ,郵件可以直接刪除 ,DM 可以隨時(shí)扔進(jìn)垃圾箱 ,唯有短信 ,無論什么內(nèi)容 ,機(jī)主都會(huì)看一眼。 7 促銷形式多樣化 (1)電子郵件形式。 對(duì)于第一種渠道，要選擇那些信譽(yù)好、資金實(shí)力強(qiáng)的專業(yè)會(huì)展項(xiàng)目經(jīng)營 公司，并與其簽訂長期的合作協(xié)議。 多次和多項(xiàng)產(chǎn)品使用的折扣優(yōu)惠 在高門市價(jià)的基礎(chǔ)上 ,酒店應(yīng)鼓勵(lì)客戶多消費(fèi)。在會(huì)議接待過程中銷售經(jīng)理以會(huì)議接待通知單的形式下發(fā)到相關(guān)各個(gè)部門 ,由各個(gè)部門按任務(wù)單提出的要求進(jìn)行服務(wù)。對(duì)這類客人來說 ,會(huì)議酒店的服務(wù)顯得尤為重要。學(xué)術(shù)會(huì)議對(duì)價(jià)格比較敏感 ,因?yàn)楹芏鄥f(xié)會(huì)、大學(xué)、醫(yī)療機(jī)構(gòu)都是靠贊助來辦會(huì)的 ,經(jīng)費(fèi)相對(duì)緊張。 關(guān)鍵詞 會(huì)議酒店 營銷策略 營銷管理 III 調(diào)查報(bào)告外文摘要 Title The meeting hotel marketing strategy and management Abstract In recent years, the conference hotel as a new one of hotspot hotel tourist market in our country. Based on the analysis of the hotel, on the basis of characteristics of source position and the passengers, the bination of conference hotel anization operation process, marketing strategy put forward six Suggestions, and summarizes the meeting several marketing management of the hotel, including product management and sales management, product prices on the power, the Marketing Department of the division of labor in management, marketing management, work sales management. Keywords meeting hotel marketing strategy marketing management IV 目 次 1 前言 ............................................................................................................................. 1 2 會(huì)議酒店的客源 ........................................................................................................... 1 客源組成 ............................................................................................................ 1 客源特點(diǎn) ............................................................................................................ 2 3 會(huì)議酒店的組織運(yùn)營 .................................................................................................... 2 4 會(huì)議酒店的營銷策略 .................................................................................................... 3 價(jià)格策略 ............................................................................................................ 4 高門市價(jià)的產(chǎn)品定價(jià)方式 ......................................................................... 4 多次和多項(xiàng)產(chǎn)品使用的折扣優(yōu)惠 .............................................................. 4 鼓勵(lì)和策劃讓客人購買額外的復(fù)合產(chǎn)品 .................................................... 4 客戶政策 ............................................................................................................ 4 .................................................................................... 4 質(zhì)量敏感客戶策略 ................................................................................... 4 新客戶策略 .............................................................................................. 5 老客戶策略 .............................................................................................. 5 貨比三家的策略 ....................................................................................... 5 需求多樣化客戶策略 ................................................................................ 5 對(duì)中介公司的