【正文】 為重要。s Pink Revolution, an annual campaign that seeks to raise awareness and funds for breast cancer research, the hotel recently announced. A major sponsor of the campaign for three years in a row, Conrad Macao has pledged to donate a portion of its proceeds to the fund, includ ing those collected from selling its popular bear and rubber duck merchandise, in limited pink editions. Pink is the theme for floral arrangements and decorations in the hotel in October. In addition, on Fridays that month, members of the management and staff will add something pink to their uniforms, regular s and handwritten guest cards. Breast cancer is the most prevalent type of cancer among women in Hong Kong and is also of significant concern in Macao and around the world, regardless of age, general manager Bede Barry said in a statement. The hotel has enlisted the support of a number of international and local celebrities to help drive the cause, including South Korean actor Jung Suk Won. This year, a lucky guest who stays at the hotel during the campaign and also donates money for the cause will win a necklace specially designed by Arte Madrid, a Spanish jewelry brand. Women should strive to balance quality of work and life, and have children at a young age. As a doctor I see much suffering because of this imbalance. Xiao Ying, 36, works for a large law firm. Her job means lots of travel, a heavy caseload and a large number of meetings, so her schedule is hectic. She has been pregnant twice, but had abortions on both occasions because she felt her busy, highpressure career wasn39。t hesitate to resign from a fivestar hotel to work in the new restaurant with just five chefs, eager to explore the excitement of a life that had yet to unfold. Since that Shanghai launch, Blue Frog has opened 24 branches in seven cities across China, including Beijing, Tianjin, Chongqing and Nanjing in Jiangsu province. The new menu for this fall, which was launched in early September, showcases how flavors of East and West meet to create a variety of delicious burgers and other entrees in the cozy, softlit restaurants. I liked the mapo burger best. Just imagine the flavorful bination of the hot, mildly numbspicy mapo tofu sauce and grilled 100percent Australian beef patty, along with a slice of cheddar cheese and a side of french fries. The savory sauce helped highlight the patty39。s smoggy days. If the smog is severe, I39。 小米公司依舊在飛速發(fā)展，如今已經(jīng)大跨步涉足智能家電領(lǐng)域，由于其在智能家電領(lǐng)域的表現(xiàn)還有待大家拭目以待，因此本文沒(méi)有討論小米的拓展業(yè)務(wù)。 四、 小米公司未來(lái)最大的挑戰(zhàn) (一 )產(chǎn)品定義。小米手機(jī)當(dāng)然不甘落后，小米公司 CEO 開(kāi)通微博賬號(hào)，另外，小米公司有獨(dú)立的微博賬號(hào)，查看這些微博可以 發(fā)現(xiàn)，小米公司經(jīng)常與消費(fèi)者互動(dòng)，或告訴消費(fèi)者小米手機(jī)的新產(chǎn)品即將發(fā)售；或號(hào)召消費(fèi)者參與小米的互動(dòng)活動(dòng)；或轉(zhuǎn)發(fā)消費(fèi)者感興趣的熱點(diǎn)話題?！笨梢?jiàn)，小米 在與用戶進(jìn)行價(jià)值的連接。 小米公司在饑餓營(yíng)銷的把控尺度上有其獨(dú)特的技巧。由此可以看出，小米手機(jī)相對(duì)于蘋(píng)果、三星等品牌的高價(jià)高端智能機(jī)來(lái)說(shuō)，價(jià)格更加平民化。 小米的 LOGO 是一個(gè)“ MI”形，是 Mobile Inter 的縮寫(xiě)，代表小米是一家移動(dòng)互聯(lián)網(wǎng)公司，小米的 LOGO 倒過(guò)來(lái)是一個(gè)“ 心 ”字，少一個(gè)點(diǎn)。 XX 學(xué)院二〇一五屆畢業(yè)論文 小米手機(jī)市場(chǎng)營(yíng)銷策略研究 系 部：經(jīng)濟(jì)貿(mào)易系 專 業(yè)：營(yíng)銷與策劃 班 級(jí)： 2021 級(jí) 1 班 學(xué) 號(hào)： 學(xué)生姓名： 指導(dǎo)教師： 論文成績(jī)： 二〇一五年五月二十日 目 錄 摘 要…………………………………………………………… 01 關(guān)鍵詞…………………………………………………………… 01 引 言…………………………………………………………… 02 一、小米公司介紹……………………………………………… 02 二、小米手機(jī)的 4P營(yíng)銷理論 ………………… ……………… 03 (一 )產(chǎn)品………………………………………………………… 03 (二 )價(jià)格………………………………………………………… 04 (三 )渠道………………………………………………………… 04 (四 )促銷………………………………………………………… 05 三、小米手機(jī)的營(yíng)銷策略……………………………………… 05 (一 )饑餓營(yíng)銷…………………………………………………… 05 (二 )互動(dòng)營(yíng)銷…………………………………………………… 06 (三 )口碑營(yíng)銷…………………………………………………… 07 四、小米手機(jī)營(yíng) 銷成功的要素的分析………………………… 08 (一 )高性能、低價(jià)格…………………………………………… 08 (二 )營(yíng)銷模式新穎……………………………………………… 08 五、小米公司未來(lái)最大的挑戰(zhàn)………………………………… 08 結(jié) 語(yǔ)…………………………………………………………… 09 參考文獻(xiàn)………………………………………………………… 10 致 謝…………………………………………………………… 11 1 淺析小米手機(jī)市場(chǎng)營(yíng)銷策略 摘要 ： 近年來(lái)，中國(guó)手機(jī)市場(chǎng)競(jìng)爭(zhēng)日益激烈，在蓬勃發(fā)展的行業(yè)環(huán)境下，小米手機(jī)作 為后起之秀，自 2021 年發(fā)布以來(lái)，以迅猛的速度博得眾人的關(guān)注。意味著小米要讓小米的用戶省一點(diǎn)心。 如今，小米手機(jī)在激烈的市場(chǎng)環(huán)境中，繼續(xù)以質(zhì)優(yōu)價(jià)廉為策略來(lái)滿足不同消費(fèi)者的需求，從而搶占更多的市場(chǎng)份額。首先，小米公司的饑餓營(yíng)銷是建立在對(duì) 市場(chǎng)容量的準(zhǔn)確評(píng)估與調(diào)查上的，充分了解市場(chǎng)的需求，并規(guī)劃出產(chǎn)品的實(shí)際產(chǎn)量；其次，小米公司的饑餓營(yíng)銷在實(shí)施過(guò)程中，保證了產(chǎn)品和服務(wù)所具有的不可替代的獨(dú)特性，極大刺激了消費(fèi)者的購(gòu)買(mǎi)欲望；最后，小米公司在新品宣傳上總是遮遮掩掩，吊足了媒體和“米粉”的胃口，使媒體和“米粉”樂(lè)意免費(fèi)為小米新品發(fā)布會(huì)造勢(shì)，然后在萬(wàn)眾矚目的盛況下發(fā)布新一代的產(chǎn)品。 同時(shí)小米也注重與用戶的情感連接，熟悉小米的人都會(huì)知道“榮譽(yù)開(kāi)發(fā)組”這一神秘的群體。小米通過(guò)微博增強(qiáng)與消費(fèi)者的黏度，與消費(fèi)者交流互動(dòng)的同時(shí)，提升消費(fèi)