【正文】 .................................................... 10 2 房地產(chǎn)產(chǎn)業(yè)政策對(duì)市場(chǎng)的影響 ................................................................................. 11 2021年北京市宏觀政策環(huán)境 ......................................................................... 11 房地產(chǎn)行業(yè)政策分析 .......................................................................... 11 房地產(chǎn)金融政策分析 .......................................................................... 13 房地產(chǎn)土地政策分析 .......................................................................... 14 房地產(chǎn)稅收政策分析 .......................................................................... 15 3 北京市市政交通建設(shè)情況及對(duì)房地產(chǎn)市場(chǎng)的影響 ..................................................... 16 北京市市政交通建設(shè)情況 .............................................................................. 16 北京市道路交通規(guī)劃 .......................................................................... 16 市政交通建設(shè)對(duì)北京房地產(chǎn)市場(chǎng)的影響 .............................................. 17 4 地區(qū)住宅供應(yīng)分析及區(qū)域市場(chǎng)特點(diǎn) .......................................................................... 18 北京市房地產(chǎn)投資情況 ................................................................................. 18 北京市商品房供給情況 ....................................................................... 18 2021年北京住宅市場(chǎng)供應(yīng)狀況 ........................................................... 20 住宅宏觀銷(xiāo)售分析 ........................................................................................ 20 總體銷(xiāo)售情況 北京市商品房銷(xiāo)售情況 ....................................... 20 2021年住宅銷(xiāo)售情況 ......................................................................... 21 總體銷(xiāo)售特點(diǎn) ..................................................................................... 22 住宅宏觀價(jià)格分析 ........................................................................................ 23 總 體價(jià)格走勢(shì) 北京市商品房?jī)r(jià)格走勢(shì) ........................................... 23 區(qū)域宏觀經(jīng)濟(jì)形勢(shì)分析 ................................................................................. 24 海淀區(qū) 區(qū)域經(jīng)濟(jì)概況 .......................................................................... 24 海淀區(qū) 2021年經(jīng)濟(jì)運(yùn)行情況分析 ....................................................... 25 海淀區(qū) 2021年期房住宅成交分析 ....................................................... 27 海淀區(qū)土地成交情況分析 ................................................................... 31 區(qū)域 經(jīng)濟(jì)形勢(shì)對(duì)于 房地產(chǎn) 的影響 ......................................................... 32 區(qū)域 市政交通建設(shè)對(duì)房地產(chǎn)市場(chǎng)的影響 .............................................. 34 5 未來(lái)整體市場(chǎng)預(yù)測(cè) ................................................................................................... 37 未來(lái)市場(chǎng)供應(yīng)預(yù)測(cè) ........................................................................................ 37 2021年北京市土地市場(chǎng)情況 ............................................................... 37 未來(lái)市場(chǎng)價(jià)格走勢(shì)預(yù)測(cè) ................................................................................. 47 第二部分 區(qū)域市場(chǎng)分析 ................................................................................................. 48 1 區(qū)域市場(chǎng)分析說(shuō)明 ................................................................................................... 48 3 區(qū)域市場(chǎng)的界定 ............................................................................................ 48 樣本的確定 ................................................................................................... 49 2 分析內(nèi)容說(shuō)明 .......................................................................................................... 51 供應(yīng)量分析 ................................................................................................... 51 核心區(qū)供應(yīng)量 ..................................................................................... 52 外圍區(qū)供應(yīng)量 ..................................................................................... 55 產(chǎn)品分析 ...................................................................................................... 58 規(guī)劃指標(biāo)分析 ..................................................................................... 58 住宅建筑設(shè)計(jì) ..................................................................................... 60 住宅硬件水平 ..................................................................................... 62 戶型分析 ............................................................................................ 64 裝修水平 ............................................................................................ 68 物業(yè)管理 ............................................................................................ 69 價(jià)格分析 ...................................................................................................... 71 核心區(qū)價(jià)格分析 ................................................................................. 71 外圍區(qū)價(jià)格分析 ................................................................................. 74 區(qū)域存量房?jī)r(jià)格分析 .......................................................................... 78 銷(xiāo)售情況分析 ............................................................................................... 80 核心區(qū)銷(xiāo)售情況分析 .......................................................................... 80 外圍區(qū)銷(xiāo)售情況分析 .......................................................................... 84 3 客群特征分析 .......................................................................................................... 87 重點(diǎn)項(xiàng)目成交客戶分析 ................................................................................. 87 調(diào)研項(xiàng)目客群特征分析 ................................................................................. 88 客群年齡段分析 ................................................................................. 88 客群家庭特征分析 .............................................................................. 89 客群行業(yè)分析 ..................................................................................... 89 客群置業(yè)次數(shù)情況分析 ....................................................................... 90 客群偏好性分析 ................................................................................. 90 4 媒體推廣調(diào)研分析