【正文】 ? 一站式營(yíng)銷 宜家很少有孤零零的商品展示。s make it the we must insist absolutely on September 25th as the last possible date. 報(bào)價(jià) Script :Fair enough. :All right,39。s your deadline？ : really have to insist on that because we have a very strict 39。s the date the ship is scheduled to can39。s go and celebrate. Exercises Watch the video .Pay attention to the terms of payment proposed by the buyer and the seller respectively and their responses to each plete the following flow chart on page141. Unit 5 Delivery Word Tips Viewing 4 2 3 Contents Synopsis Introduction to Delivery 1 5 Exercises ? Delivering goods on time is very important to the buyer because of the need to catch the season. 按時(shí)交貨對(duì)賣(mài)方來(lái)說(shuō)非常重要，因?yàn)橘I(mǎi)方要確保不錯(cuò)過(guò)商品的銷售季節(jié) 。s good we39。s BRAN,not Brain,and World Trade plaza instead of world Trade Center。 發(fā)票 8)Time of Shipment（裝運(yùn)時(shí)間） : Example: No later Within a half Months After Receiving 90% of total contract value. 收到 90%貨款后半月內(nèi) 9)Port of loading（裝運(yùn)口岸） : 10)Port of Destination（目的口岸） : 11)Marking/Shipping Mark（嘜頭） : port of destination, package number箱號(hào) , gross 毛重 and weights凈重 and measurements尺寸， Keep away from moisture防潮 , Handle with care（小心輕放） , This side up/DO NOT STACK UP SIDE DOWN（此面向上） Tips on Negotiating 12)Terms of Payment（支付條款） : Payment by T/T: Within 10 days after the contract is signed, the Buyer should pay the Seller by T/T for an amount equivalent to 90% ( Niy Percent) of the total contract value say: us Dollars One Hundred Thirteen Thousand four hundred Only ( US$113, ). Within 15 days after receiving above mentioned money the Seller shall ship the goods and present the documents stipulated in Clause 13 hereof. T/T: A. 買(mǎi)方在合同簽訂后 10天內(nèi)將合同總金額的 90%（ US$113,）電匯給賣(mài)方，賣(mài)方收到此款后 15天內(nèi)發(fā)運(yùn)貨物，并向買(mǎi)方提供（ 13）款所列單據(jù)： Tips on Negotiating Telegraphic transfer 電匯 相等的 在文件中 12)Terms of Payment（支付條款） : Tips on Negotiating The balance for 10 % should be payable against “Final Acceptance Certificate” signed by the EndUser within 10days after signature. B: 10%貨款憑在最終用戶簽署了“貨物最終接受證書(shū)”后 10天議付。t take any 39。s very you have them in stock? Rocky : Sure we do!We set up new inventory controls last year,so we don39。在此情況下，賣(mài)方仍應(yīng)盡最大努力采取各種措施促使貨物的發(fā)運(yùn)。ll ask my secretary to make the apologize for my bad must be getting other problems？ :Never think everthing is alright with the ,you39。s a bit demanding for such a large trial order. : That39。s move on to the next point,shall we? : 39。m can try to meet an earlier date but I don39。s not good enough. 報(bào)價(jià) Script :Why not? : The engines have to be installed after we receive takes do hope you39。 吝嗇總比浪費(fèi)好 市場(chǎng)定位 年輕的、中低檔收入的人群 市場(chǎng)定位 顧客與供應(yīng)商在價(jià)值鏈中的結(jié)合 價(jià)值鏈 生產(chǎn)、采購(gòu)、運(yùn)輸和銷售的過(guò)程 物流管理 吝嗇總比浪費(fèi)好 ，并把設(shè)備租借給供應(yīng)商。 全球員工統(tǒng)一著裝 工服的視覺(jué)效果 物質(zhì)生活符號(hào) 一直堅(jiān)持由自己親自設(shè)計(jì)所有產(chǎn)品并擁有其專利 “ 有形的手 ” “ 無(wú)形的手 ” 專利權(quán)的維護(hù) 宜家精神包含在產(chǎn)品開(kāi)發(fā)、銷售點(diǎn)滴之中，類似武林高手的暗器，是宜家最神秘的市場(chǎng)利器，使你無(wú)法逃避。 1. 品牌標(biāo)識(shí) 簡(jiǎn)潔 敦厚 一個(gè)核心 娛樂(lè)購(gòu)物 美妙學(xué)習(xí) 特別體會(huì) 家居 營(yíng)造成了適合人們娛樂(lè)的購(gòu)物場(chǎng)所 不希望來(lái)這里的人們失望 學(xué)會(huì)了色彩可以如此搭配 不知不覺(jué)被 “ 宜家文化 ” 所感染 一個(gè)充滿娛樂(lè)氛圍的商店 有美感的家具 “ 倉(cāng)庫(kù) ” 舒適心情 獨(dú)有風(fēng)格 IKEA 兩個(gè)攻略 攻略一 低價(jià) 攻略二 張弛相宜，循序進(jìn)程才是制勝之道。t be plete in time. ::Let me 39。買(mǎi)方應(yīng)恰當(dāng)處理索賠事宜。m afaid that39。ve the fourth largest European pany in this line of business. Script Cost,Insurance and freight,到岸價(jià) 當(dāng)然，沒(méi)問(wèn)題 信用證，外貿(mào)上收匯用的。 ? Terms of payment is a vital part of the business ,the clause dealing with the payment consists of four basic elments:time,mode,place and currency of payment. 商業(yè)合同中，支付條款至關(guān)重要 。m from Bran gave you an order for christmas gifts on the third day of the trade you remember? Mr. Tian : Of to see you again,Mrs. a seat, 39。ll anize a letter of credit,as terms as always? Rocky : Of course. Jacques:Great, a say hello to your family for me. Rocky : Thank you and the same goes for ,Jacques. Cost,Insurance and freight,到岸價(jià) 當(dāng)然，沒(méi)問(wèn)題 信用證，外貿(mào)上收匯用的。商務(wù)英語(yǔ) Business English ZHANG RUIXUE 張瑞雪 教材 ?馬龍海，李毅，商務(wù)英語(yǔ)視聽(tīng)說(shuō)，北京：外語(yǔ)教學(xué)與研究出版社，2022. 考核方式 ?平時(shí)成績(jī) 30% ?期末成績(jī) 70% ?期末考核形式：待定 Unit 2 Making Inquiries Word Tips Viewing 4 2 3 Contents Synopsis A Brief Introduction to Inquiries 1 5 Exercises ? An inquiry is a request for information on the supply of certain goods. 詢盤(pán)是買(mǎi)方針對(duì)特定的商品向賣(mài)方做出的詢問(wèn)。ll send you my order right 39。s es to Wenzhou to confirm some terms in the contract with . The setting Word Tips Viewing Replay Script :Good morning,I39。ll revise the contract tonight and get it ready for you to sign tomorrow that Ok? :That would be . Exercises Watch the video and plete the sales contract on page129130 Unit 4 Terms of payment Word Tips Viewing 4 2 3 Contents Synopsis Introduction to Terms of Payment 1 5 Exercises ? In internat