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being covered in the media (. BusinessWeek, The Wall Street Journal, etc.). 2 Kickingoff Your Case Interview Most cases start out with a phrase such as “A CEO of a hockey equipment manufacturer has asked McKinsey to... You are the Associate on the team and we need to get back to the CEO with our preliminary answer to his or her question within the next half an hour.” The following questions pose typical problems that you could expect in case interviews. The case you develop for the workshop might involve the solution to a similar question. Keep these types of questions in mind when developing your case content. 182。 a logically structured, factbased remendation is usually enough. Remember, the case interview is designed to mimic a typical McKinsey client engagement: clients hire McKinsey to make a remendation about a problem that they are having. The objective of the interviewee is to identify the key issues of the problem, develop potential approaches to making a remendation, and if possible, hypothesize a solution. HELPFUL GUIDELINES FOR PREPARING YOUR CASE The following sections provide guidelines developed by McKinsey a