咨詢入門系列-麥肯錫面試指南-全英文-文庫吧在線文庫
【正文】 etail. A solid understanding of the problem, the relevant business issues, and possible solutions will be sufficient. Below, we have summarized some major categories of information you might want to pile for your practice cases. Element Description 3 Problem definition Be very clear in the problem that the client has asked you to solve. Industry Understand what industry the client petes in and what industry we are helping to evaluate (if different). Competitive environment Understand the environment, including how concentrated the industry is and why it has been growing, shrinking, or staying the same. Understand the relevant changes to the petitive environment including changes in regulation, pressure from new petitors, impact of technology, impact of demographic trends, etc. Customers segments Understand the size, profitability and growth of the key customer segments. Competitors Understand the market share, growth, profitability and strategic starting points of our leading petitors. Understand what the best players in the industry do and why this is successful for them (you should also understand why these
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