咨詢(xún)?nèi)腴T(mén)系列-麥肯錫面試指南-全英文(文件)
【正文】 u might want to pile for your practice cases. Element Description 3 Problem definition Be very clear in the problem that the client has asked you to solve. Industry Understand what industry the client petes in and what industry we are helping to evaluate (if different). Competitive environment Understand the environment, including how concentrated the industry is and why it has been growing, shrinking, or staying the same. Understand the relevant changes to the petitive environment including changes in regulation, pressure from new petitors, impact of technology, impact of demographic trends, etc. Customers segments Understand the size, profitability and growth of the key customer segments. Competitors Understand the market share, growth, profitability and strategic starting points of our leading petitors. Understand what the best players in the industry do and why this is successful for them (you should also understand why these strategies would work or fail for your client). Client’s strategic starting point Understand the client’s distinctive petencies and capabilities. Economics of business decis
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