【正文】 to meet market demand as a management process. Enterprises to implement green marketing strategies can not only make our products meet environmental standards, and by implementing green marketing idea can be realized cost reduction or increase valueadded products in order to achieve profits. Specifically, panies must grasp the following aspects: （ 1） A development of green products: By implementing green marketing ideas to reduce business costs Green marketing should be built on green production basis. Green Product refers to the production, use and disposal of environmentally friendly or endanger small conducive to recycling, and recycling products. Green production related to green product design, green materials, the use and the use of green packaging, and several other elements. In the green design, while ensuring quality of products under the premise firmly grasp the theme of the green, taking full account of products in the manufacture, sale, use and end of life issues such as postrecycling. Designed for use with a reusable, renewable, biodegradable and easy handling characteristics of the green material。s export enterprises, to our country caused great economic losses to our country in international trade at a very bad position. Its causes are mainly environmental issues of globalization, the rise of new trade protectionism and national technical level, differences in economic strength. The solution to this problem the most effective way is the enterprise of a green marketing strategy. In the process of economic globalization, trade and closer ties between the global environment, and a major impact on world economic development. States have introduced a variety of environmental protection laws, regulatory measures, however, these measures have resulted in a de facto trade barriers in developing countries from developed countries and even the challenges, so that our country in international trade at a very bad position. According to statistics, join the WTO, the impact of green barriers by the year 2020 only the loss of China39。 經(jīng)濟(jì)研究導(dǎo)刊 作者： 高曉玲 時間： 2020，（ 09） 摘 要：綠色貿(mào)易壁壘是長期困擾我國出口企業(yè)的問題，給我國造成了極大的經(jīng)濟(jì)損失，使我國在國際貿(mào)易中處于極為不利的地位。而這些制度和標(biāo)準(zhǔn)體現(xiàn)在貿(mào)易上即是對來自其他國家的產(chǎn)品及服務(wù)設(shè)置綠色障礙，限制進(jìn)口，從而形成事實(shí)上的壁壘。 第三，各國技術(shù)水平 經(jīng)濟(jì)實(shí)力差異是綠色貿(mào)易壁壘的客觀原因 。具體來講，企業(yè)必須抓好以下幾個方面工作： 1. 開發(fā)綠色產(chǎn)品：通過貫徹綠色營銷理念來降低企業(yè)成本 綠色營銷應(yīng)建立在綠色生產(chǎn)的基礎(chǔ)之上。 2. 開發(fā)綠色技術(shù)：通過技術(shù)創(chuàng)新來降低成本 現(xiàn)階段我國綠色營銷發(fā)展的一個關(guān)鍵問題是如何做到既經(jīng)濟(jì)又環(huán)保，化解這個難題的最徹底的途徑是大力開發(fā) 綠色技術(shù)，實(shí)行技術(shù)創(chuàng)新 隨著知識經(jīng)濟(jì)時代的到來，世界范圍內(nèi)高新技術(shù)的迅猛發(fā)展，一個生態(tài)型、綠色化的大學(xué)科群體正在崛起，以生態(tài)與環(huán)保為中心的研究熱潮逐步形成，這就為綠色技術(shù)的研究與開發(fā)開辟了廣闊的前景，奠定了堅(jiān)實(shí)的基