【正文】
達(dá)國家已廣泛流行,在我國還是剛剛起步 這就要求我國企業(yè)在商品包裝過程中,既要努力降低包裝費(fèi)用,又要考慮到包裝廢棄物對(duì)環(huán)境的污染程度,不斷研制開發(fā)出新型的綠色包裝材料。企業(yè)可以利 用各種傳媒宣傳自己在綠色領(lǐng)域的所作所為,并積極參與各種與環(huán)保有關(guān)的事務(wù),以實(shí)際行動(dòng)來強(qiáng)化企業(yè)在公眾心目中的印象。 。 :通過變廢為寶來提高企業(yè)的盈利能力 綠色治理,是指采取有效措施根治污染 這要求企業(yè)不僅要做到對(duì)廢棄物中的有用資源利用開發(fā),化害為利,還要開展企業(yè)之間的互利合作,將對(duì)方的廢棄物作為自己的原材料或能源,變廢為寶,從而達(dá)到提高企業(yè)盈利能力的目的。生態(tài)化的技術(shù)創(chuàng)新將不僅使綠色產(chǎn)品得以迅速普及,而且還將促使生產(chǎn)成本大幅度下降,從而為綠色營銷的迅速普及提供可能。設(shè)計(jì)使用具有可重復(fù)使用、可再生、可降解、易處理等特點(diǎn)的綠色材料;注意盡量減少材料種類,提高其再利用的可能性 ,并使后續(xù)處理簡(jiǎn)單化,減少廢物產(chǎn)生 ,降低原材料消耗。綠色產(chǎn)品是指生產(chǎn) 使用及處理對(duì)環(huán)境無害或危害極小,有 利于資源再生和回收利用的產(chǎn)品。筆者認(rèn)為,企業(yè)實(shí)行綠色營銷戰(zhàn)略是最行之 有效的辦法。 盡管人們都認(rèn)同可持續(xù)發(fā)展的理念,但在如何實(shí)現(xiàn)上卻不盡相同 。 但無論如何,發(fā)展中國家均要付出沉重代價(jià)。 第二,新貿(mào)易保護(hù)主義的抬頭是綠色貿(mào)易壁壘的根本成因。綠色貿(mào)易壁壘對(duì)我國的出口市場(chǎng)范圍和出口貿(mào)易額出口增長速度、外貿(mào)出口行業(yè)(農(nóng)產(chǎn)品、食品、機(jī)電產(chǎn)品、紡織服裝產(chǎn)品、藥品等)、出口總量、出口成本、出口效益等方面均已產(chǎn)生了不同程度的沖擊,甚至對(duì)我國出口企業(yè)和商品信譽(yù)等方面都產(chǎn)生了不利影響,導(dǎo)致國外消費(fèi)者對(duì)我國部分產(chǎn)品信心下降,對(duì)我國出口造成長期的不利影響。其形成原因主要有環(huán)境問題的全球化、新貿(mào)易保護(hù)主義的抬頭和各國技術(shù)水平、經(jīng)濟(jì)實(shí)力的差異等,而解決這一難題最有效的途徑是企業(yè)實(shí)行綠色營銷戰(zhàn)略。s products discrimination, the formation of a new green barriers. 2. in order to respond to green marketing, green trade barrier Developing countries should get rid of the dilemma of the situation as described above must be produced that meet environmental standards, and to achieve corporate profitability products. In my opinion, enterprises green marketing strategy is the most effective approach. Green marketing refers to the promotion of sustainable development as the goal for the realization of economic benefits, consumer demand and environmental benefits of a unified, enterprise based on scientific and normative principles, through purposeful and planned to develop products and with other market players the exchange value of their products to meet market demand as a management process. Enterprises to implement green marketing strategies can not only make our products meet environmental standards, and by implementing green marketing idea can be realized cost reduction or increase valueadded products in order to achieve profits. Specifically, panies must grasp the following aspects: ( 1) A development of green products: By implementing green marketing ideas to reduce business costs Green marketing should be built on green production basis. Green Product refers to the production, use and disposal of environmentally friendly or endanger small conducive to recycling, and recycling products. Green production related to green product design, green materials, the use and the use of green packaging, and several other elements. In the green design, while ensuring quality of products under the premise firmly grasp the theme of the green, taking full account of products in the manufact