【正文】
olid foundation. Ecotechnology innovation will not only allow rapid popularity of green products, but also prompted a significant decline in production costs, thus providing the rapid diffusion of green marketing might. ( 3) establish a corporate brand image of green: The green brand to increase product valueadded content Green Marketing in the enterprise is required to establish a corporate focus on green brand image, through the corporate brand to increase the green content of valueadded products, thereby enhancing the product price. Enterprises can use various media to publicize himself has done in the green fields, and actively participate in various matters relating to environmental protection, with practical actions to strengthen enterprises in the public eye impression. At the same time, panies should vigorously promote green consumption and fashion, warning people to use green products, green marketing support and guide the green consumer demand. ( 4) to Green Governance: By turning waste into Bora improve enterprise profitability Green governance. Is to take effective measures to tackle pollution. This will require enterprises not only to achieve a useful resource of waste in the use and development of chemical harm into, but also to carry out mutually beneficial cooperation between enterprises, will the other side of the waste as their raw materials or energy, turning waste into treasure, and thus to achieve the purpose of improving profitability of the business. Additionally, businesses should actively seek industry associations, government and business sector to support the diplomatic service. Through organized and exporting countries to negotiate as much as possible to develop practical products that environmentally friendly production standards in order to safeguard the legitimate rights and interests of enterprises. 外文文獻譯文二 綠色貿(mào)易壁壘的 成 因及對策 來源 。s products discrimination, the formation of a new green barriers. 2. in order to respond to green marketing, green trade barrier Developing countries should get rid of the dilemma of the situation as described above must be produced that meet environmental standards, and to achieve corporate profitability products. In my opinion, enterprises green marketing strategy is the most effective approach. Green marketing refers to the promotion of sustainable development as the goal for the realization of economic benefits, consumer demand and environmental benefits of a unified, enterprise based