【正文】
d petition forced the governments to reduce the level of protection in the tariff means the case, to find more effective nontariff barriers to protect domestic markets and industries. Green barriers reasonable, legitimate and extensive features make it the preferred means of trade protectionism. Developing countries facing a hard choice: either to withdraw from the developed country markets, or followed by the developed countries, production and national economic strength is not consistent with the high input, hightech green products. But in any case, developing countries have to pay a heavy price. From both the developed countries to protect domestic industries, has bee a standard setter. This is the green barrier as a new form of protectionism in international trade to the rapid development of the fundamental reason. Third, the national technical level, differences in economic strength is green trade barriers objective reasons. Although people have recognized the concept of sustainable development, but they differ on how to achieve. Developed countries due to economic development level and high level of environmental protection technology, its environmental requirements and standards is also high. In developing countries due to financial and technical constraints, simply can not meet the environmental requirements in developed countries. This is the objective, causing the green barriers. As world modity with a wide range of production processes and standards varied, the development of uniform global environmental standards is extremely difficult Luoguo based on national interest considerations have to set their own environmental standards, resulting in vastly different green certification and implementation of the system and indirectly caused his country39。 經(jīng)濟(jì)研究導(dǎo)刊 作者: 高曉玲 時(shí)間: 2020,( 09) 摘 要:綠色貿(mào)易壁壘是長期困擾我國出口企業(yè)的問題,給我國造成了極大的經(jīng)濟(jì)損失,使我國在國際貿(mào)易中處于極為不利的地位。據(jù)統(tǒng)計(jì),加入 WTO 后,受綠色壁壘的影響,僅 2020 年我國出口貿(mào)易的損失額就高達(dá)約 170 億美元。而這些制度和標(biāo)準(zhǔn)體現(xiàn)在貿(mào)易上即是對來自其他國家的產(chǎn)品及服務(wù)設(shè)置綠色障礙,限制進(jìn)口,從而形成事實(shí)上的壁壘。發(fā)展中國家面臨著兩難選擇:要么從發(fā)達(dá)國家市場退出,要么緊跟發(fā)達(dá)國家,生產(chǎn)與本國經(jīng)濟(jì)實(shí)力不相符合的高投入、高技術(shù)的“綠色產(chǎn)品”。 第三,各國技術(shù)水平 經(jīng)濟(jì)實(shí)力差異是綠色貿(mào)易壁壘的客觀原因 。 二 以綠色營銷應(yīng)對綠色貿(mào)易壁壘 發(fā)展中國家要擺脫如上文所述的兩難境況,必須生產(chǎn) 出即符合環(huán)保標(biāo)準(zhǔn),又能實(shí)現(xiàn)企業(yè)盈利的產(chǎn)品來。具體來講,企業(yè)必須抓好以下幾個(gè)方面工作: 1. 開發(fā)綠色產(chǎn)品:通過貫徹綠色營銷理念來降低企業(yè)成本 綠色營銷應(yīng)建立在綠色生產(chǎn)的基礎(chǔ)之上。在綠色設(shè)計(jì)中,在保證產(chǎn)品質(zhì)量的前提下緊緊抓住綠色這個(gè)主題,同時(shí)充分考慮產(chǎn)品在制造、銷售、使用及報(bào)廢后回收利用等問題。 2. 開發(fā)綠色技術(shù):通過技術(shù)創(chuàng)新來降低成本 現(xiàn)階段我國綠色營銷發(fā)展的一個(gè)關(guān)鍵問題是如何做到既經(jīng)濟(jì)又環(huán)保,化解這個(gè)難題的最徹底的途徑是大力開發(fā) 綠色技術(shù),實(shí)行技術(shù)創(chuàng)新 隨著知識經(jīng)濟(jì)時(shí)代的到來,世界范圍內(nèi)高新技術(shù)的迅猛發(fā)展,一個(gè)生態(tài)型、綠色化的大學(xué)科群體正在崛起,以生態(tài)與環(huán)保為中心的研究熱潮逐步形成,這就為綠色技術(shù)的研究與開發(fā)開辟了廣闊的前景,奠定了堅(jiān)實(shí)的基礎(chǔ)。與此同時(shí),企業(yè)還應(yīng)大力宣傳綠色消費(fèi)時(shí)尚,告誡人們使用綠色產(chǎn)品,支持綠色營銷,引導(dǎo)綠色消費(fèi)需