電子商務(wù)實(shí)驗(yàn)(完整版)
【正文】 isement cost less than advertisements on TV, especially in prime , Internetadvertisings are more as television, radio, they play for a lot of people, and people concern advertising achieves interactive trading, oneonone for disadvantages, there is not doubted that Internet advertisings have many , there is no clear standard or language of the law is not , many areas in China does not have puters and Internet, causing audience is still , Internet advertising is less authoritative than traditional 、閱讀教材中“網(wǎng)絡(luò)廣告”部分內(nèi)容，回答問題：Internet的出現(xiàn)給傳統(tǒng)廣告帶來了什么樣的變化？為什么越來越多的企業(yè)選擇利用網(wǎng)絡(luò)廣告？Internet的出現(xiàn)給傳統(tǒng)廣告帶來了什么樣的變化？To begin with, television viewers are migrating to the Internet, which causing the large number of Internet addition, many Internetusers are well educated and have high , many Internet surfers are a desired target for , an ad in a print publication or on TV will not offer statistics tracking the number of people who actually saw the ad or even opened the page featuring an ？ Internet users are a desired target for world of online advertising offers much more information and : Online ads are sometimes cheaper than those in other addition ,ads can be updated at any time with minimal of format: Web ads can effectively use the convergence of text, audio, graphics, and addition, games,entertainment, and promotions can easily be bine in online : Web ads can be interactive and targeted to specific interest groups and/or , timeliness: Internet ads can be fresh and : Using wireless technology , Web advertising can be location based。按銷售計(jì)費(fèi)：CPO廣告（CostperOrder)：也稱為CostperTransaction，即根據(jù)每個(gè)訂單/每次交易來收費(fèi)的方式。如關(guān)鍵詞廣告一般采用這種定價(jià)模式。廣告費(fèi)用的收取標(biāo)準(zhǔn)。網(wǎng)絡(luò)廣告與傳統(tǒng)廣告的異同。適合不會(huì)反感這種強(qiáng)制式廣告的瀏覽者。第一篇：電子商務(wù)實(shí)驗(yàn)實(shí)驗(yàn)3 了解網(wǎng)絡(luò)廣告一、實(shí)驗(yàn)時(shí)間：2學(xué)時(shí)二、實(shí)驗(yàn)?zāi)康牧私饩W(wǎng)絡(luò)廣告的特點(diǎn)。文本鏈接廣告：是以一排文字作為一個(gè)廣告，點(diǎn)擊后可以進(jìn)入相應(yīng)的廣告頁面，對(duì)瀏覽者干擾較少，但較為有效。相同點(diǎn)：它們的本質(zhì)和目的是相同的，是為了某種特定的需要（如品牌宣傳、促進(jìn)銷量），通過一定形式的媒體載體，公開而廣泛地向公眾傳遞信息的宣傳手段。按展示計(jì)費(fèi)： Cost per mille/Cost per Thousand Impressions）：每千次印象費(fèi)用。PayperClick）量來付費(fèi)的一種網(wǎng)絡(luò)廣告定價(jià)模式。CPS廣告（Cost for Per Sale）：營銷效果是指，銷售額。Internet ads can be sent to consumers whenever they are in a specific location.第二篇：電子商務(wù)實(shí)驗(yàn)指導(dǎo)書2010電子商務(wù)實(shí)驗(yàn)指導(dǎo)書適用課程：電子商務(wù) 制 定 人：向兵教 研 室：電子商務(wù)教研室桂林電子科技大學(xué)商學(xué)院2010 年 9 月實(shí)驗(yàn)一 B2C電子商務(wù)一、實(shí)驗(yàn)?zāi)康耐ㄟ^本實(shí)驗(yàn)，使學(xué)生（1）熟悉B2C電子商務(wù)網(wǎng)站的頁面布局、排版風(fēng)格和功能、特色等；（2）了解典型B2C電子商務(wù)網(wǎng)站的購物流程；（3）掌握B2C電子商務(wù)網(wǎng)站的特點(diǎn)。（4）以當(dāng)當(dāng)網(wǎng)為例，說明B2C電子商務(wù)的特點(diǎn)。將以上商品都放入購物車后，把購物車頁面截圖并保存下來。三、實(shí)驗(yàn)內(nèi)容（1），熟悉在淘寶網(wǎng)上開設(shè)個(gè)
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