電子商務(wù)實(shí)驗(yàn)-文庫(kù)吧在線文庫(kù)
【正文】 式和運(yùn)行效率都讓我大開(kāi)眼界。與傳統(tǒng)的商務(wù)活動(dòng)相比，B2B電子商務(wù)模式具有如下競(jìng)爭(zhēng)優(yōu)勢(shì)：是買(mǎi)賣(mài)雙方信息交流低廉、快捷；降低企業(yè)間的交易成本；減少企業(yè)的庫(kù)存，縮短企業(yè)生產(chǎn)周期；24小時(shí)全天候無(wú)間斷運(yùn)作等。通過(guò)這次實(shí)驗(yàn)，我更堅(jiān)定了電子商務(wù)在未來(lái)的中國(guó)必將得到大力發(fā)展的想法，作為電子商務(wù)專(zhuān)業(yè)的學(xué)生，我們更應(yīng)該為中國(guó)電子商務(wù)的發(fā)展做出自己最大的貢獻(xiàn)。在本次上機(jī)操作中，分別模擬了這六個(gè)角色：廠商、商場(chǎng)、物流、銀行、進(jìn)口企業(yè)、出口企業(yè)，這六個(gè)部門(mén)各有各的職能和特點(diǎn)。電子商務(wù)運(yùn)行模式有很多，其中包括B2B,B2C,C2C等。通過(guò)親身模擬操作讓我對(duì)電子商務(wù)有了更深刻的認(rèn)識(shí)，電子商務(wù)本身并不是高科技，而是高科技的運(yùn)用。商場(chǎng)：商場(chǎng)角色是整個(gè)實(shí)驗(yàn)系統(tǒng)的零售商，它向廠家購(gòu)買(mǎi)商品并組建自己的產(chǎn)品庫(kù)，然后通過(guò)網(wǎng)絡(luò)渠道把產(chǎn)品銷(xiāo)售給消費(fèi)者，從中獲得利潤(rùn)。系統(tǒng)中廠家角色的后臺(tái)管理共包括生產(chǎn)管理、庫(kù)存管理、銷(xiāo)售管理、營(yíng)銷(xiāo)管理、客戶(hù)關(guān)系管理、應(yīng)收應(yīng)付、資金管理、網(wǎng)絡(luò)訪問(wèn)以及小秘書(shū)等幾大主要模塊，通過(guò)企業(yè)管理后臺(tái)的這些能模塊，廠家角色可以快捷有效的處理日常運(yùn)作中遇到的各類(lèi)事務(wù)。它不僅改變著傳統(tǒng)的社會(huì)生產(chǎn)方式，而且對(duì)經(jīng)濟(jì)結(jié)構(gòu)的調(diào)整產(chǎn)生了極為深刻的影響，成為世界經(jīng)濟(jì)新的增長(zhǎng)點(diǎn)。二、實(shí)驗(yàn)內(nèi)容（1）訪問(wèn)聯(lián)想電子商務(wù)系統(tǒng)網(wǎng)站（://.），上網(wǎng)搜集聯(lián)想集團(tuán)電子商務(wù)物流的實(shí)現(xiàn)相關(guān)資料。實(shí)驗(yàn)四 網(wǎng)上商店經(jīng)營(yíng)與管理一、實(shí)驗(yàn)?zāi)康耐ㄟ^(guò)本實(shí)驗(yàn)，使學(xué)生（1）熟悉網(wǎng)上商店的管理；（2）掌握網(wǎng)上商店的經(jīng)營(yíng)方法；（3）掌握網(wǎng)上商店的推廣策略和方法。二、實(shí)驗(yàn)要求（1）全面瀏覽指定C2C電子商務(wù)網(wǎng)站；（2）獨(dú)立完成在指定C2C電子商務(wù)網(wǎng)站上開(kāi)設(shè)個(gè)人網(wǎng)店；（3）完成對(duì)個(gè)人網(wǎng)店的裝飾，并反復(fù)修改直到滿意；（4）分析C2C網(wǎng)站在保護(hù)買(mǎi)家權(quán)益上采取的特別措施及其原因。（4）在淘寶網(wǎng)上搜索一些感興趣的商品放入購(gòu)物車(chē)。四、實(shí)驗(yàn)思考題（1）當(dāng)當(dāng)網(wǎng)提供了哪些功能？有什么特色？（2）當(dāng)當(dāng)網(wǎng)的購(gòu)物流程是怎樣實(shí)現(xiàn)的？（3）當(dāng)當(dāng)網(wǎng)還有哪些不足或者不完善的地方？試著提出自己的改進(jìn)或完善的建議。（此題要求用英文回答，不少于300個(gè)單詞）With development of the Internet, especially in recent years, Internet plays an important role among people in society, and has an influence on people’s the number of the Internet users increasing, more and more people pay attention to the profit that Internet can bring to them, including many advertisers in advertisement is growing rapidly in recent television viewers are migrating to the Internet, which causing the large number of Internet addition, many Internet users are well educated and have high , many Internet surfers are adesired target for of the presence of people, more and more panies choose put their advertising on the advertising has a unique advantage, it is an important part of the modern marketing media strategy, it has fast results and is satisfactory, which is a good way for the expansion and growth of small panies, especially for extensive international business to the traditional advertising, the Internet advertising has many advantages and terms of on the advantages, to begin with, Internet advertisements are available 24 hours a day, 365 days a year, and the people say, the internet breakthrough time and geographical ensures the openness of the Internet , Internet advertising spread faster, the network does not have boundaries, and can spread information contrary, newspapers and magazines’ paper need typographical and to be printed, which take a lot of , Internet advert
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