電子商務(wù)實驗-文庫吧在線文庫
【正文】 式和運行效率都讓我大開眼界。與傳統(tǒng)的商務(wù)活動相比，B2B電子商務(wù)模式具有如下競爭優(yōu)勢：是買賣雙方信息交流低廉、快捷；降低企業(yè)間的交易成本；減少企業(yè)的庫存，縮短企業(yè)生產(chǎn)周期；24小時全天候無間斷運作等。通過這次實驗，我更堅定了電子商務(wù)在未來的中國必將得到大力發(fā)展的想法，作為電子商務(wù)專業(yè)的學(xué)生，我們更應(yīng)該為中國電子商務(wù)的發(fā)展做出自己最大的貢獻。在本次上機操作中，分別模擬了這六個角色：廠商、商場、物流、銀行、進口企業(yè)、出口企業(yè)，這六個部門各有各的職能和特點。電子商務(wù)運行模式有很多，其中包括B2B,B2C,C2C等。通過親身模擬操作讓我對電子商務(wù)有了更深刻的認識，電子商務(wù)本身并不是高科技，而是高科技的運用。商場：商場角色是整個實驗系統(tǒng)的零售商，它向廠家購買商品并組建自己的產(chǎn)品庫，然后通過網(wǎng)絡(luò)渠道把產(chǎn)品銷售給消費者，從中獲得利潤。系統(tǒng)中廠家角色的后臺管理共包括生產(chǎn)管理、庫存管理、銷售管理、營銷管理、客戶關(guān)系管理、應(yīng)收應(yīng)付、資金管理、網(wǎng)絡(luò)訪問以及小秘書等幾大主要模塊，通過企業(yè)管理后臺的這些能模塊，廠家角色可以快捷有效的處理日常運作中遇到的各類事務(wù)。它不僅改變著傳統(tǒng)的社會生產(chǎn)方式，而且對經(jīng)濟結(jié)構(gòu)的調(diào)整產(chǎn)生了極為深刻的影響，成為世界經(jīng)濟新的增長點。二、實驗內(nèi)容（1）訪問聯(lián)想電子商務(wù)系統(tǒng)網(wǎng)站（://.），上網(wǎng)搜集聯(lián)想集團電子商務(wù)物流的實現(xiàn)相關(guān)資料。實驗四 網(wǎng)上商店經(jīng)營與管理一、實驗?zāi)康耐ㄟ^本實驗，使學(xué)生（1）熟悉網(wǎng)上商店的管理；（2）掌握網(wǎng)上商店的經(jīng)營方法；（3）掌握網(wǎng)上商店的推廣策略和方法。二、實驗要求（1）全面瀏覽指定C2C電子商務(wù)網(wǎng)站；（2）獨立完成在指定C2C電子商務(wù)網(wǎng)站上開設(shè)個人網(wǎng)店；（3）完成對個人網(wǎng)店的裝飾，并反復(fù)修改直到滿意；（4）分析C2C網(wǎng)站在保護買家權(quán)益上采取的特別措施及其原因。（4）在淘寶網(wǎng)上搜索一些感興趣的商品放入購物車。四、實驗思考題（1）當(dāng)當(dāng)網(wǎng)提供了哪些功能？有什么特色？（2）當(dāng)當(dāng)網(wǎng)的購物流程是怎樣實現(xiàn)的？（3）當(dāng)當(dāng)網(wǎng)還有哪些不足或者不完善的地方？試著提出自己的改進或完善的建議。（此題要求用英文回答，不少于300個單詞）With development of the Internet, especially in recent years, Internet plays an important role among people in society, and has an influence on people’s the number of the Internet users increasing, more and more people pay attention to the profit that Internet can bring to them, including many advertisers in advertisement is growing rapidly in recent television viewers are migrating to the Internet, which causing the large number of Internet addition, many Internet users are well educated and have high , many Internet surfers are adesired target for of the presence of people, more and more panies choose put their advertising on the advertising has a unique advantage, it is an important part of the modern marketing media strategy, it has fast results and is satisfactory, which is a good way for the expansion and growth of small panies, especially for extensive international business to the traditional advertising, the Internet advertising has many advantages and terms of on the advantages, to begin with, Internet advertisements are available 24 hours a day, 365 days a year, and the people say, the internet breakthrough time and geographical ensures the openness of the Internet , Internet advertising spread faster, the network does not have boundaries, and can spread information contrary, newspapers and magazines’ paper need typographical and to be printed, which take a lot of , Internet advert
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